SOURCE: Mobify

Mobify

August 15, 2016 08:04 ET

Mobify Expands Partner Program as Independent Research Firm Identifies Consumer Mobile Engagement's Strong Business Value Add

VANCOUVER, BC--(Marketwired - Aug 15, 2016) - To support its rapid growth, Mobify, the mobile customer engagement leader, is expanding its ecosystem of partners to help retailers and brands as they continue to drive revenue by engaging with and reaching more consumers on their mobile devices.

Included among a small group of sample vendors in a new report from Forrester that identifies and investigates the most important digital store experience technologies, Mobify provides Consumer Mobile Engagement technology. This class of offering was cited by Forrester as having a strong business value add among the 16 most important digital store experience technologies investigated. The July 2016 report, TechRadar™: Digital Store Customer Experience Technology, Q3 2016, is available at Forrester.com.

"These technologies are increasingly being infused into commerce platforms, so the cost to deploy will go down over time," the report states. "With a high potential for success, consumer mobile engagement technology has a strong business-value add. Due to the added attention and investment from both retailers and vendors, this technology will accelerate in adoption and sophistication in the next three years," the report concludes.

To meet the growing demand, Mobify is expanding its existing partner program to include:

  • Enterprise marketing software providers embracing the mobile mind shift

  • Business to consumer commerce vendors engaging the mobile-connected customer with personalized experiences

  • Even more implementation partners and system integrators, expanding its global network of ecommerce domain experts to help with end-to-end project implementations, including design, customization, configuration, integration, and deployment.

"Retailers have recognized that mobile is the hub for communicating with customers and that rapid deployment of engagement innovation is now essential," said Mobify CEO Igor Faletski. "It's great to see Forrester clearly recognizing the significant business value of consumer mobile engagement, just as a host of new innovations have arrived from Apple, Facebook, Google and other mobile leaders. This is an exciting time for Mobify to be expanding the ecosystem with deeper partnerships to support the dynamic mobile experiences the omnichannel shopper demands."

Mobify currently collaborates with and is a frequent launch partner with strategic mobile technology leaders, recently partnering to help customers exploit the early adopter opportunities of exciting new mobile technologies such as web push notifications . The Mobify™ Platform helps retailers and brands boost revenues, keep up with customer expectations, and protect their competitive edge.

To learn more about becoming a Mobify partner, contact partner@mobify.com. Download TechRadar™: Digital Store Customer Experience Technology, Q3 2016, Forrester Research, Inc.

About Mobify
Mobify has invented The Mobify™ Platform, the leading mobile customer engagement solution for retailers and brands that want to boost revenues, keep up with customer expectations, and protect their competitive edge. The core of Mobify's platform is Progressive Mobile,™ which replaces isolated point-solutions by uniting in a single platform web, apps, and engagement marketing such as push notifications and store foot traffic drivers. Leading global brands including Lancome, Burlington, Dollar Tree, Matalan, BT, Crocs, Carnival Cruises, Bosch, Superdry, Eddie Bauer and Tommy Bahama generate extensive revenue through The Mobify Platform and rely on Mobify to grow their customer lifetime value. www.mobify.com

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