SOURCE: Mobify

Mobify

May 17, 2016 13:03 ET

Mobify Intros Mobile Customer Engagement Platform to Help Retailers Manage Fragmented Mobile Interactions

Innovative Progressive Mobile Technology Improves Mobile Web Performance 3x

VANCOUVER, BC--(Marketwired - May 17, 2016) - Mobify has launched a new cloud-based mobile customer engagement platform that brings together mobile web with app-like features, apps that are integrated with mobile web, push notifications on web browsers as well as apps, and a host of new marketing features to enable mobile experiences into a single platform. The Mobify Mobile Customer Engagement Platform is designed for retailers that want to build better relationships through mobile engagement in order to increase conversion rates and revenue. It is the first mobile commerce solution to leverage the modern web capabilities of Google's exciting Progressive Web App (PWA) technology using the latest features designed to make web apps feel and perform more like native apps.

Explore the new Mobify Mobile Customer Engagement Platform.

The new Mobify Platform is optimized for fast response. Utilizing Mobify's patent-pending Progressive Mobile™ technology, its mobile web feature can be added to traditional mobile web sites, including those built with responsive web design, typically yielding a 3x performance improvement. The technology also brings other app-like features to mobile web, including push notifications that can be targeted by consumer behavior and location, offline usage, and more flexible screen layouts. This all adds up to greatly improved conversion rates.

The platform combines Progressive Mobile with Mobify's Engagement Engine and Connection Centre. It delivers web, IOS and Android apps and messaging that are integrated, built from a single code base and can be turned on individually, without the need for additional technology integrations, delivering dramatic improvements in deployment and maintenance costs.

According to data from RSR Research, 74% of retail CEOs are concerned about how consumer purchasing patterns are shifting. Fractured consumer behavior has disrupted the traditional marketing funnel just as mobile technology has begun to introduce radically new techniques to assure a more seamless customer journey, said Mobify CEO Igor Faletski. Yet, today's mobile point solutions are unable to sustain engagement and are risky and expensive to integrate.

"With Mobify's Customer Engagement Platform we are enabling our retail partners to deliver to their customers a personalized, seamless mobile buying journey, across all interaction points, deployed and managed from a single comprehensive platform," Faletski said.

PureFormulas, a leader in the online health supplement space based in Miami and a Mobify customer, is an early adopter of progressive web technology. According to Carolina Servigna, PureFormulas Senior Director of Technology, "With a mission to maintain passion for healthy living and a focus on high-level customer service and quality products, PureFormulas is absolutely differentiating on customer experience. Mobile is an increasingly busier storefront for us, so it's important we harness the best mobile engagement technology to meet expectations. We're very excited to explore how this technology can help us achieve our customer lifetime value goals."

The Mobify Mobile Customer Engagement Platform features:

  • Progressive Mobile™ -- Mobify's patent-pending technology allows customers to turn on an iOS App, Android App, and/or a conversion-optimized mobile website with app-like functionality, or choose just one place to start. Enable push notifications, store locators, barcode scanners and more, all from one code base.
  • Engagement Engine -- delivers personalized content in real-time, using contextual information such as location, behavioral data, 1st party data, and integrations with partners.
  • Connection Centre -- features a user interface that doesn't require any technical knowledge for marketers to target, personalize, deliver, and track customer engagement from one central location and personalize interactions such as push notifications and highly-relevant web or app content.

About Mobify
Mobify delivers a comprehensive Mobile Customer Engagement Platform to help merchants cultivate powerful relationships with their customers, increasing revenue online and in-store.

Mobify leverages its Progressive Mobile™ technology, to create connected mobile web and native applications linked with legacy commerce platforms to ensure seamless customer journeys across channels and minimize development, operational and maintenance expenses. With Mobify's Engagement Engine, merchants can tailor content to each customer's context, including their real-time physical location and online behavior The Mobify Connection Center brings everything together in a single interface for managing all mobile customer interactions across web, apps and push notifications.

Ranked by Forrester as a leader in mobile commerce and engagement, Mobify serves retailers and brands worldwide, including Matalan, BT, Crocs, Carnival Cruises, Bosch, Superdry, Eddie Bauer and Tommy Bahama.

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