SOURCE: Mobify


November 17, 2015 08:46 ET

Mobify Launches Web Engagement Messaging, First Enterprise Retail Solution Provider to Support Google's New Push Notifications

VANCOUVER, BC--(Marketwired - Nov 17, 2015) -  Mobile commerce and engagement leader Mobify today announced commercial release of its Web Engagement Messaging, a new web push notification messaging channel for retailers to reach consumers where email or an app may not be the right tool. After extensive testing with retail customers, Mobify is the first enterprise retail solution provider to leverage Google's web push notifications since the technology became available for the Chrome browser in mid-2015. 

Web push notifications allow consumers to opt-in to timely updates from sites they love without downloading an app or checking email, allowing retailers to engage them with customized, engaging content. The first retailer to implement Mobify's Web Engagement Messaging is Beyond the Rack, a high volume flash sales retailer that runs sale events of designer products for its 14 million members globally. Beyond the Rack previously relied on customers to check email to generate sales, but with Mobify Web Engagement Messaging, this retail innovator is experiencing a 20% click through rate and 26% average increase in spend by customers who visit via the new web push. Download the case study by Google and Mobify customer: Beyond the Rack Engages Users on the Mobile Web here.

Mobify Web Engagement Messaging runs on Google Chrome for Android users and is also supported on Safari and Chrome desktop, reaching 55% of all users. Mobify provides the industry's most complete Mobile Commerce and Engagement Platform, built for mobile from the ground up to empower retailers without mobile expertise to give their customers a true "mobile first" experience. Mobify partners with global tech leaders like Google and Apple to pioneer new technology that makes it possible for customers to move quickly with the latest mobile marketing offers to give customers world- class experiences online and in stores.

"Shoppers are looking for contextually relevant, real-time information about the brands and retailers they do business with, and they want to know about today's flash sale today, not the day after it ended because it got placed in the 'promotions' tab of their gmail box," said Mobify CEO Igor Faletski. "Web Engagement Messaging is a great example of how you can reach high-attention customers with an offer that is relevant and exciting. Our customers are starting to show their engagement when using web push by spending an average 72% more on a site per visit. More importantly, they're showing their preferences for specific retailer and brands through higher conversion rates and average order values. "

The adoption of notifications is a top trend affecting retail and is growing rapidly, as identified in Mary Meeker's 2015 Internet Trends Report from Kleiner Perkins Caulfield & Byers. Retailers have been leveraging this trend through in-app notifications; now Mobify brings notifications to the web. These real-time messages pop up after opt-in, providing much more timely, context-sensitive information than email, which may get lost in overflowing inboxes. Retailers and brands are quickly realizing the value of web push to provide engagement previously limited to apps, now coupled with the unlimited reach of the web.

Some of the customers using Mobify Web Engagement Messaging are:

  • Retailer and travel industry brands that want to rise above the noise during busy periods like Christmas, Black Friday or New Year's sales by utilizing a new, noise-free communication channel
  • Retailers focused on generating time sensitive sales, such as limited time discount sales. Consumers get notifications from their smartphones without an app or the need to check email, while retailers gain a new channel to engage their customers
  • Brands that have regular promotions or sales and want to be assured their messages no longer land in junk or filtered inboxes
  • Brands that want to increase customer satisfaction by delivering engagement driver messages, such as package tracking, brand loyalty updates, product renewal reminders, etc.

To learn more about how Mobify's Web Engagement Messaging can help your team, read our case study here.

About Mobify
Mobify delivers technology and services that help companies engage connected consumers to increase revenue online and in-store. Mobify's mobile engagement platform creates powerful mobile web and native applications and delivers the latest mobile push notification and location-based technology across all mobile devices. Delivered via the cloud and implemented with on-page tag technology that minimizes IT involvement, Mobify has more mobile experience and expertise than any traditional technology vendor, ensuring the best possible mobile experience and revenue outcomes. Innovative companies around the world have chosen Mobify, including Ann Taylor, Crocs, Carnival Cruises, Bosch, Superdry, Eddie Bauer, Tommy Bahama and Beyond the Rack. Learn more at or follow us on Twitter @mobify.

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