SOURCE: Mobify

Mobify

February 16, 2016 08:00 ET

Mobify Raises $10M to Accelerate Mobile Customer Engagement

VANCOUVER, BC--(Marketwired - Feb 16, 2016) - Mobify today announced it has raised a $10M round led by Munich-based Acton Capital Partners to rapidly accelerate delivery of new technologies and adoption of its mobile customer engagement platform. Mobify also announced that Hannes Blum, Venture Partner, Acton Capital Partners, and Mark Organ, founder and CEO of Influitive, have joined the board of directors.

Blum was previously vice president at Amazon.com following acquisition of AbeBooks, where he was president and CEO. "Mobify is redefining mobile customer engagement with the industry's first, mobile-first customer engagement platform fully integrating all of the technologies retailers need to leverage how mobile phones are used today," said Blum. "Igor and team have built an impressive business so far with no outside funding, and we're very excited to support Mobify's aggressive growth plans." Acton Capital Partners is a European technology fund with active investments in additional Vancouver-based companies Clio and Indochino.

A leader in the mobile web category of The Forrester Wave™: Mobile Commerce and Engagement Platforms, Q1 2016 report, Mobify powers retail experiences by facilitating, in one place, all of an organization's real-time interactions with its mobile customers. Using the latest technologies for mobile web and native applications, push messaging, location-based marketing and more, Mobify is the mobile customer engagement platform of choice by brands and retailers worldwide, such as Ann Taylor, Beyond the Rack, Crocs, Carnival Cruise Lines, Eddie Bauer, and Superdry.

According to Forrester, sales from smartphone devices grew 53% year-over-year,1 while mobile phones influence nearly $1 trillion in retail sales.2 eBusinesses are looking for vision, innovation and mobile anywhere capabilities from Web and app solution providers that can act as strategic partners to advise them on mobile commerce customer engagement decisions,3 Forrester says.

Mobify has 150 enterprise customers and is accelerating growth globally. The company recently became the first enterprise retail solution provider to offer location-aware mobile technology as part of its mobile customer engagement platform with the acquisition of Chicago-based Dónde, an innovator in helping sellers close the gap between in-store and online marketing. Additionally, Mobify was recently first to market in leveraging Google Chrome's web push notifications for retail use.

"We're very pleased to announce this investment round as well as acknowledge the enormous expertise Hannes and Mark bring to our board," said Mobify CEO Igor Faletski. "Our goal is to revolutionize the way people and brands interact using the power of mobile. The new, mobile-first shopper demands excellence online and in-store. With the new financing, Mobify can bring its expertise to new markets where mobile customer engagement can make shopping better and more personal."

Influitive's Organ added, "Mobify is building the e-commerce marketing automation platform of the future, driven by the engaging power of smart mobile messaging. I am thrilled to join Igor on the board, drawing on my experience creating categories in marketing automation at Eloqua and advocate marketing at Influitive, as he and his team build out the next great marketing software category in mobile e-commerce." Organ was previously the founding CEO of Eloqua, the world leader in marketing automation software.

To learn more, visit http://www.mobify.com/platform/how-mobify-works/.

About Acton Capital Partners

Acton Capital Partners (www.actoncapital.com) is a Munich-based growth-equity fund in the internet sector. Acton focuses on business models in the fields of marketplaces, e-commerce, e-services, digital media and software as a service and addresses consumers and small to medium enterprises. Acton invests globally with a strong emphasis on Europe. The team has been working together successfully for many years and has invested in more than 60 companies since 1999. The most renowned investments include AbeBooks, Alando, AlphaSights, Ciao, Cyberport, Elitepartner, Etsy, HolidayCheck, Lumas, Linas Matkasse, mytheresa.com, OnVista, windeln.de and zooplus.

About Mobify

Mobify delivers technology and services that help companies engage connected consumers to increase revenue online and in-store. Mobify's mobile customer engagement platform creates powerful mobile web and native applications and delivers the latest mobile push notification and location-based technology across all mobile devices. Delivered via the cloud and implemented with on-page tag technology that minimizes IT involvement, Mobify has more mobile experience and expertise than any traditional technology vendor, ensuring the best possible mobile experience and revenue outcomes. Innovative companies around the world have chosen Mobify, including Ann Taylor, Crocs, Carnival Cruises, Bosch, Superdry, Eddie Bauer, Tommy Bahama and Beyond the Rack. Learn more at www.mobify.com or follow us on Twitter @mobify.

1 Mulpuru, Sucharita. The State Of Retailing Online 2016: Key Metrics, Business Objectives, And Mobile, February 8, 2016. Available from Forrester Research.

2 Mulpuru, Sucharita. Brief: US Cross-Channel Retail Forecast, 2015 To 2020. January 26, 2016. Available from Forrester Research.

3 Witcher, Brendan. The Forrester Wave™: Mobile Commerce And Engagement Platforms, Q1 2016. January 14, 2016. Available from Forrester Research.

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