SOURCE: MobiHand, Inc.

MobiHand, Inc.

June 03, 2009 19:13 ET

MobiHand Unveils On-Device BlackBerry App Store with Version Tracking

User-Friendly and Wallet-Friendly, It Offers a Desktop-Quality Shopping Experience for BlackBerry Owners; Developer-Friendly, Apps Can Be Listed and Made Available for Sale Within Hours With Pricing Flexibility and No Up-Front Fees

SAN MATEO, CA--(Marketwire - June 3, 2009) - MobiHand, Inc., a leading provider of mobile content and application stores, announced the availability of the MobiHand On-Device BlackBerry App Store with Version Tracking. For the first time, BlackBerry owners can get instant updates for every app on their phone, plus access to thousands of themes, exclusive deals, free trials, and a growing catalog of apps priced as low as $0.99 cents. With automatic device detection built-in, this App Store offers a desktop-quality shopping experience with the convenience and immediacy expected by smartphone users these days.

MobiHand worked closely with their network of BlackBerry-focused partners, as well as more than 100,000 beta users to ensure that the On-Device BlackBerry App Store exceeds the expectations of the mobile customer.

"After years of launching and operating hundreds of co-branded desktop and on-device browser-based stores that support platforms including BlackBerry, Palm, Symbian, Windows Mobile and Android we've gained significant insight into mobile customers' needs," said Steve Howard, president and CEO of MobiHand, Inc. "Furthermore, our rapidly growing catalog of over 5,000 apps and 2,500 themes demonstrates how developers have embraced the revenue generating opportunities we provide through our unique merchandising capabilities, pricing flexibility, and our proven MobiReach store management platform."

In parallel with the MobiHand App Store launch, Crackberry.com, the leading BlackBerry community site on the Internet with over 3.8 million visitors and 45 million page views per month, is launching their own branded MobiHand-powered App Store.

"The addition of version tracking capability will be especially appealing to members of our CrackBerry community since they tend to have lots of apps from sources beyond our own App Stores," said Kevin Michaluk, the founder and community editor of Crackberry.com. "To have access to one-click updates for all apps, along with exclusives like Deal-of-the-Day and themes, make this an ideal way for BlackBerry owners to continually get the most out of their device."

MobiHand On-Device App Store Highlights:

> > Automatic Device Detection -- to ensure compatibility

> > Deal of the Day -- where a new deeply discounted application is offered every 24 hours

> > Browse by Category -- to easily find apps related to Themes, Personal Productivity, Games, Entertainment, etc.

> > Browse by List -- to view Top Apps (Paid and Free), "What's New," "What's Hot" and Specials

> > Detailed Application Descriptions -- include product details, ratings, reviews and screenshots carousel

> > Optimized checkout using a credit card with one-click convenience

> > Easy download and installation -- with OTA delivery directly to the BlackBerry device

> > Customer service -- provided by a dedicated team to ensure complete customer satisfaction.

For more information, go to: http://www.mobihand.com/appstore.

Availability and Grand Opening Special Deals:

The MobiHand On-Device App Store can be downloaded over the air (OTA) by going to www.mobihand.com/appstore from the BlackBerry Web browser.

To celebrate the app store's grand opening, from now until June 16, all apps are 20% off. Just enter coupon code, "APPSTORE" during checkout. In addition, the app store Deal-of-the-Day will offer discounts of up to 50% off best-selling BlackBerry apps such as Real iBerry Blocks, Ace Email Viewer, Solitaire Buddy Gold, VibAndRing, Aerize Email Alerts, EasyTip, Empower Work Folders, TaskMaster, and Aerize Card Loader.

MobiHand Developer and Distribution Partner Opportunities:

Developer-friendly MobiHand is always seeking partners who build quality applications or media content for BlackBerry and other mobile device platforms. MobiHand offers developers the best-in-class MobiReach back-end system for product management and real-time control over product listings, and detailed real-time reporting of downloads and sales.

"When we began looking into independent application stores to distribute Poynt, our all-in-one local search application for the BlackBerry, MobiHand was at the top of the list because of its network," said Tony Bristol, the senior vice president of business development for Multiplied Media. "It didn't take long for us to realize we had made the right choice. Their team has been extremely helpful and has done a great job assisting us with positioning Poynt for their user-base."

Through the MobiHand network of distribution partners, an app can instantly reach hundreds of thousands of highly qualified buyers within some of the most respected mobile-focused sites -- on the desktop and on the device.

To learn more about the MobiHand Developers program, go to: http://corporate.mobihand.com/servicesd.asp

To learn more about the types of distribution partner opportunities (i.e. Affiliate, Co-Branded Store, White Label Store or Embedded Store) that are available, go to: http://corporate.mobihand.com/servicesp.asp.

About MobiHand:

MobiHand, Inc. is a leading distributor of software and content for a wide range of mobile devices, including BlackBerry, Windows Mobile, Palm, Symbian and Android. With a catalog of over 15,000 mobile applications, media products, and subscription services from over 750 content providers, MobiHand powers hundreds of co-branded app stores worldwide. The company delivers end-to-end services for the aggregation, marketing, purchasing, and provisioning of mobile content. MobiHand's best-in-class management platform, MobiReach, provides comprehensive tools for catalog management, localization, store design and administration, marketing and ad campaigns, and reporting. The company is headquartered in the San Francisco Bay Area. For more information about MobiHand, please visit http://corporate.mobihand.com.

Copyright 2009 MobiHand, Inc. All other product names, servicemarks, and trademarks mentioned herein are trademarks of their respective owners.

Contact Information

  • For more information or to obtain a reviewer's copy, contact:
    Annie Gladue
    MobiHand, Inc.
    415-302-8990
    Email Contact