NEW YORK, NY--(Marketwire - Dec 12, 2012) - Mobile advertising has been garnering increased attention in 2012 as companies look to profit from the rapidly rising demand for mobile devices. According to data from StatCounter Inc. mobile devices represent more than 10 percent of all internet traffic, a sharp increase from the 4 percent in January 2011. The Paragon Report examines investing opportunities in the Technology Sector and provides equity research on Apple Inc. (NASDAQ: AAPL) and Google Inc. (NASDAQ: GOOG).
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Digital marketing and media research firm eMarketer predicts that U.S. mobile advertising revenues will experience rapid growth in the coming years. The research group has projected that U.S. mobile advertising revenues to more than quadruple from the $1.45 billion seen in 2011 to $6.62 billion in 2014, and to be worth nearly $12 billion by 2016. A recent report from research firm Strategy Analytics has shown that the number of smartphones in use globally topped the 1 billion mark for the first time ever in the third quarter; by 2015 that number is expected to double.
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Apple is expected to receive a major boost in sales as the iPhone 5 is set to launch in China, just in time for the holidays. China Unicom recently reported over 200,000 pre-orders in just the first few days. Apple has also recently announced that they have added 6 Samsung devices, including the popular Galaxy S III smartphone, to its patent infringement lawsuit.
Google's innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world. The company reported third quarter 2012 consolidated revenues of $14.10 billion, a 45 percent increase when compared to the year ago period. Shares of Google have gained 8 percent year-to-date.
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