June 15, 2010 08:08 ET

Mobile Advertising Forecasted to Grow 37% Annually to 2015

ROCKVILLE, MD--(Marketwire - June 15, 2010) - has announced the addition of Coda Research Consultancy Ltd.'s new report "US mobile advertising revenues, with forecasts to 2015," to their collection of Wireless Internet market reports. For more information, visit

Coda Research Consultancy forecasts that mobile internet users via handsets in the US will rise to 158m in 2015, and smartphone owners will rise to 194m in the same year. In view of this, prospects for revenues from mobile advertising are considerable, and we predict they will increase by a compound annual growth rate of +37% across the forecast period to 2015.

This report examines mobile advertising via handsets in the US to 2015, and is divided into two sections. The first section provides analysis and forecasts for ad revenues across SMS, Display and Search. The second section is given over to an analysis of the following drivers to mobile advertising:

  • Smartphone subscribers (with forecast to 2015)
  • 3G subscribers (with forecast to 2015)
  • Mobile internet users (with forecast to 2015)
  • Applications (including in app advertising)
  • Location based services and advertising
  • Mobile coupons and payments
  • Social networking
  • Video (including in video advertising)

Topics covered in the report include...

  • Why advertising on mobile handsets will thrive
  • Mobile ads served in the US: Feb 2009 to Feb 2010
  • Top devices served with mobile ads in the US: Feb 2010
  • Display ad overview
  • SMS ad overview
  • Search ad overview
  • Revenue forecasts to 2015
  • Smartphone subscriber forecast to 2015
  • 3G+ mobile handset subscriber forecast to 2015
  • 4G roll out
  • Mobile internet usage
  • Mobile applications
  • Location based services
  • Mobile coupons
  • Mobile payments
  • Advertising via video
  • Mobile video user forecast to 2015
  • Social networking

For more information, visit

Contact Information