SOURCE: Taptica

Taptica

November 09, 2015 12:50 ET

Mobile Advertising Leader Taptica Announces November Event Lineup -- G-STAR 2015 and Apps World

NEW YORK, NY--(Marketwired - Nov 9, 2015) -   Taptica, a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available, today announced they will be attending G-STAR (Nov. 12-15) and Apps World (Nov. 18-19).

"G-STAR will be the first of many outreach opportunities for Taptica in APAC in the near future," said Hagai Tai, Taptica CEO. "Following our acquisition of AreaOne, we now have a firm hold in the Chinese market with offices in Beijing, as well as a strong presence throughout the region. We're looking forward to introducing the top players at G-STAR to the latest enhancements to our comprehensive data-driven mobile marketing platform."

Hosted by the Korea Internet Digital Entertainment Association, G-STAR at the BEXCO in Busan, Korea is an annual trade show for the computer and video games industry. Expected to host more than 200,000 attendees, G-STAR is the place for all things gaming, from PC and Online to Arcade, Console, and Mobile, as well as one of the largest game exhibitions in all of APAC, a region that Taptica sees as key for the mobile advertising industry. Taptica will be joined there by the world's top game developers and publishers, and have the opportunity to experience the latest games and offerings live in more than 55,000 square meters of exhibition space.

The following week, Taptica will be speaking and exhibiting at Apps World at The ExCel in London. Apps World brings together the entire app developer community to embrace and discuss the fast moving tech industry. Taptica will be at booth #236 to share more information about their platform. Additionally, Nov. 18, Aviv Shalgi, Director of Business Development, Mobile at Taptica, will take the stage at 2:20 p.m. on the panel, "Effectively driving acquisition, retention and conversion," to discuss techniques for getting an app noticed, keeping users engaged, and improving on the overall app experience.

Shalgi will be joined onstage by Steve Watt, CIO at University of St. Andrews, Barry Coleman, CEO of UserCare, Itay Riemer, General Manager, Mobile at IronSource and Itay Levy, Managing Director Mobile CoE at Teradata Marketing Applications.

To learn more, visit: http://www.gstar.or.kr/eng/index.asp and http://world.apps-world.net/. Or, to set up a briefing during the shows, please contact Lorene Bagley-Kane at lorene@blastpr.com.

About Taptica
Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today, including social. Our proprietary technology leverages big data, and combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. We work with more than 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Israel with offices in San Francisco, New York, Boston and Beijing. Taptica International Ltd. is traded on the London Stock Exchange (AIM: TAP).

Contact Information

  • Contact
    Lorene Bagley-Kane
    307-713-1043
    Lorene at blastpr dot-com