SOURCE: Taptica

Taptica

February 09, 2016 08:00 ET

Mobile Advertising Leader Taptica to Exhibit at Mobile World Congress

Data-Driven Tech Platform Launches Into 2016 With Involvement at Four Leading Industry Events

NEW YORK, NY--(Marketwired - Feb 9, 2016) - Taptica, a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available, today announced that it will exhibit at Mobile World Congress, which will be taking place at the Fira Gran Via and Fira Montjuic in Barcelona, Spain from February 22-25. Taptica will be located in the App Planet Hall 8.1, stand E70.

Hosted by the GSMA, the Mobile World Congress combines the world's largest exhibition for the mobile industry with a stimulating and insightful gathering of prominent leaders and personalities from mobile operators and equipment vendors, mobile app developers, as well as Internet, financial, marketing and entertainment professionals.

"Our presence at Mobile World Congress will enable us to strengthen our ties with existing European partners, and it is another great opportunity for us to demonstrate the value of our data-driven approach in engaging consumers on their devices," said Hagai Tal, Taptica's CEO. "We look forward to sharing our vision of the future of the industry and the importance of data in its evolution with our partners."

Furthermore, Taptica will also be attending the following prominent mobile and gaming industry conferences during the first quarter of the year:

To set up a meeting with a Taptica during one of these events, please contact meetus@taptica.com.

About Taptica
Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today, including social. Our proprietary technology leverages big data, and combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. We work with more than 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Israel with offices in San Francisco, New York, Boston and Beijing. Taptica International Ltd. is traded on the London Stock Exchange (AIM: TAP).

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