SOURCE: Infobright


March 01, 2010 09:00 ET

Mobile Analytics Leader Bango Selects Infobright to Meet the Explosive Data Growth From Mobile Advertising

Infobright's Powerful Analytic Database Enables Bango to Load Massive Amounts of Mobile Data in Near Real Time and Respond to Queries in Seconds

TORONTO--(Marketwire - March 1, 2010) -  Infobright today announced that Bango, the leading mobile payments and analytics provider, has selected Infobright's high performance analytic database to support its rapidly growing business. Bango's technology collects payment from mobile users for on-line content and services, and provides accurate analytics to content providers about mobile marketing campaigns and user behavior. Using Infobright® Enterprise Edition (IEE), Bango can support the real-time analytic needs of their largest customers, enabling them to achieve much faster query performance against larger volumes of data than it could using their existing SQL Server database.

Headquartered in the United Kingdom, Bango delivers mobile analytics as a hosted online solution, providing data collection, campaign tracking, page tracking and other services for web sites targeted at mobile phone users. Over 50 million mobile web users worldwide have had transactions analyzed using Bango's service.

"We recently signed one of our largest customers to date -- a media company that needs to analyze more than 150 million events and 450 Gigabytes of mobile data each month," said Ray Anderson, CEO of Bango. "With Infobright, this customer has access to data within minutes of transactions occurring, and can run ad hoc queries with amazing performance. Our new database platform enables us to offer services to much larger customers which helps us grow our business even faster." 

Infobright's analytic database delivers fast query performance against large volumes of data with minimal IT effort, and at the lowest cost. Bango was able to deploy IEE in just a few weeks, with minimal development and administrative effort. Bango also gained tremendous performance and data compression benefits:

  • Query Performance: An ad-hoc report that included 5 million events ran in 11 minutes in SQL Server, but only 10 seconds with Infobright. Even more remarkable, a report with 15 million events that ran in 43 minutes in SQL Server took only 23 seconds with Infobright.
  • Data Compression: Data that required 450GB of storage using SQL Server required only 10GB with Infobright, due to Infobright's massive compression and the elimination of all indexes.

"Our technology and the choice of partners that underlies our capabilities is vital to our continued leadership in the marketplace," said Tim Moss, Chief Data Officer of Bango. "Our experience with Infobright has proven to us that it is the right database for rapid analysis of the large volumes of web and mobile transactions we collect, delivering outstanding query performance for our customers without indexes, manual tuning or other administrative effort."

"The huge growth of mobile advertising drives the need for advanced analytics against increasingly large volumes of data," said Mark Burton, CEO of Infobright. "Infobright gives Bango the scalability the company needs to grow its business at far lower cost and effort than any other solution on the market. We are very pleased to be working with Bango and providing technology that helps them as they continue to grow and gain market share." 

About Bango
Bango provides the technology that powers commerce for businesses targeting the growing market of internet enabled mobile phone users. Bango's products collect payment from mobile users for on-line content and services, and provide accurate analytics for mobile marketing campaigns and sites. The world's leading brands plus thousands of smaller content providers and developers use Bango products to run their mobile businesses. For more information, please visit

About Infobright
Infobright's high performance database is the preferred choice for online analytic applications and data marts. With the fastest implementation time, unmatched operational simplicity and low cost, Infobright is being used by enterprises, SaaS and software companies in online businesses, telecommunications, financial services and other industries to provide rapid access to critical business data. For more information, please visit or join our open source community at

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