SOURCE: Adknowledge

Adknowledge

June 30, 2014 13:00 ET

Mobile App Promotion on Twitter Made Easy With AdParlor

AdParlor Conducted Successful Testing of the Latest Twitter Ad Product

TORONTO, ON--(Marketwired - Jun 30, 2014) - Today Twitter released a full suite of targeting, creative and measurement tools to enable advertisers to promote their mobile apps through the new Mobile App Promotion (MAP) product. For marketers, this means a rich, native ad unit users can easily use to install apps, directly from the Twitter timeline.

"As a member of Twitter's Marketing Platform Partner program, AdParlor was invited to participate in the development and beta testing of MAP," said AdParlor General Manager Mladen Raickovic. "Through many months of testing and millions of impressions via real campaigns, we really got to know this product and understand how to maximize outcomes for clients," Raickovic said.

This unique testing opportunity allowed AdParlor to utilize its new advertising platform to maximize results with tools like the bulk uploader, which allows the creation of ads with varying combinations of images, titles, texts, URLs, and targeting options instantly. Users of AdParlor's platform have the ability to create hundreds of tweets and campaigns with ease, and with the bulk campaign manager, they can make bulk actions across campaigns and ad sets with a few clicks. The platform can also examine and evaluate multiple pieces of ad data, such as conversion metrics, and then take corresponding actions, such as changing ad statuses, adjusting bids, or creating custom notifications with the new rules engine.

For advertisers looking to scale their efforts on Twitter, the AdParlor solution offers leading technology with powerful optimization tools and a proven track record of experience and success.

About AdParlor
AdParlor, an Adknowledge company, is an industry leader in optimizing social media advertising and provides full-service and self-service solutions for Facebook and Twitter advertising. AdParlor, part of the inaugural Facebook Strategic Preferred Marketing Developer (sPMD) program and a Twitter Marketing Platform Partner (MPP), delivers measurable results utilizing proprietary technologies, dynamic ad creation and bid optimization, to effectively manage social advertising on a large scale for hundreds of clients including Jack Threads, MGM Resorts, International, Groupon, American Express, Coca Cola, LG, OMD, Mindshare and Starcom.
For more information, visit www.adparlor.com

About Adknowledge
Adknowledge is a digital marketing company specializing in social media, apps and mobile, video, display and email. With locations in North America, South America, Europe and Asia, Adknowledge works with leading brands and agencies to unlock their digital audiences around the world. The company delivers ROI for clients through advanced data analysis and targeting algorithms. For more information on Adknowledge, visit www.adknowledge.com.

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