SOURCE: Aberdeen Group

Aberdeen Group

January 11, 2011 11:00 ET

Mobile BI Doubles Enterprise BI Adoption and Cuts "Time-to-Decision" by 70%

Companies That Use Mobile BI Make Critical Management Decisions in One-Sixth the Time

BOSTON, MA--(Marketwire - January 11, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced that according to its latest study Mobile BI: Actionable Intelligence for the Agile Enterprise, companies that use Mobile Business Intelligence (BI) make critical management decisions in one-sixth the time required for companies that do not use mobile business intelligence -- 26 hours compared to 165 hours. The study also found that top-performing Mobile BI-using organizations achieved a "Time-to-Decision" of 3.8 hours, 3-times faster than all other Mobile BI users.

"Top-performing companies are intent on using mobile BI to provide front-line employees with the information they need," said David White, senior research analyst, business intelligence, Aberdeen. "Starting from the foundation of mobile BI for executives, they are pursuing competitive advantage by providing access to information anywhere at any time."

"By extending the reach and usage of their existing BI infrastructure to mobile devices used by front-line employees, organizations respond more rapidly to market changes and the needs of their customers," said Andrew Borg, senior research analyst, wireless and mobility, Aberdeen. "This accelerates time-to-information for critical business decisions, while improving the satisfaction and retention of customers."

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About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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