SOURCE: MarketLive, Inc.

MarketLive, Inc.

December 03, 2014 16:46 ET

Mobile Devices Are Re-Defining Cyber Monday Retailing, Says MarketLive

New Sales Data From Mobile Devices Shows Revenues Up 141% During 'Mobile Weekend'

PETALUMA, CA--(Marketwired - Dec 3, 2014) - MarketLive, the leading Total Commerce platform for high-growth retailers, today released a new set of retail sales statistics that track shopper traffic and sales revenues coming from mobile devices. The data shows retail sales revenues from smartphones and tablets increased an average of 141 percent during the weekend following Thanksgiving through Cyber Monday.

"We have seen the volume of sales coming from mobile devices steadily increasing for the past year, and these most recent holiday results confirm the trend," said Ken Burke, CEO and founder of MarketLive Inc. "Shoppers are using smartphones with high-speed Internet connections to research and buy products, making shopping a true 'on the go' experience. Retailers need to embrace mobile in all aspects of their business."

Led by these mobile sales results, MarketLive's customers realized overall double-digit revenue and traffic gains across the 5-day holiday kick-off. These gains validate the focus MarketLive has placed upon integrating mobile into its retail technology platform and the Total Commerce marketing programs it supports for its customers:

  • Retail websites are able to optimize with MarketLive's responsive commerce tools for mobile (responsive design auto-detects when a shopper reaches the website from a smartphone or tablet device and automatically re-formats the web page for optimal viewing and one-finder usability)

  • MarketLive offers one-click payment and checkout technology so that shoppers don't need to type in credit card numbers and addresses on their mobile screens

  • Mobile devices are factored into MarketLive's Total Commerce marketing tools by formatting outbound e-mails and promotions to be readable on mobile devices

  • Shoppers are able to research products on their mobile devices and save the results to purchase at a later time from another device like a PC

"These mobile refinements to our platform technology add up to significantly more revenues for our customers," continued Burke. "The prediction has been all year that mobile would play a huge role in holiday peak. These predictions are now confirmed by the numbers. We worked with our merchants to ensure their readiness and the Cyber Weekend results reflect that."

MarketLive will continue to report retail results weekly until the end of the year. Interested media may request a copy of MarketLive's daily Performance Index reports by contacting Renee Newby at renee@rocketscience.com or by calling +1 415 464 8110 x213.

Connect with MarketLive

About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable Total Commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

For more information, visit www.marketlive.com.

Contact Information

  • Media Contact:
    Renee Newby Friedman
    Rocket Science PR, for MarketLive
    Office: +1 415 464 8110 x213
    Mobile: +1 757 651 6554
    Email: Email Contact