SOURCE: appssavvy


November 17, 2011 09:30 ET

Mobile Display Ads Move Beyond the Banner as appssavvy Releases adtivity Mobile SDK for Publishers

Mobile SDK, Built on the adtivity by appssavvy Platform, Enables Mobile Publishers to Unlock and Create New, Display Advertising Opportunities Reaching People as They Perform Activities

NEW YORK, NY--(Marketwire - Nov 17, 2011) - appssavvy (, an activity advertising technology company, today announced the availability of the adtivity by appssavvy Mobile SDK (Software Development Kit). The adtivity Mobile SDK enables mobile publishers on iOS, including iPhone and iPad and Android platforms to unlock and create new, display advertising opportunities reaching people as they perform activities on smartphones and tablets.

"More time is spent performing activities than on anything else on the Internet and activity-based advertising provides the most effective way for advertisers to reach people," said Chris Cunningham, co-founder and CEO of appssavvy. "Building on the launch of our adtivity platform and its success on the web, today's Mobile SDK release is bringing to mobile app publishers the ability to deliver scalable, center-of-the-experience, display ads that move well beyond the tiny banner ads of today's mobile web."

Social activities include sharing content and photos, checking-in and setting statuses, collecting, sending and earning virtual goods, polls and contests, and completing a level within a game, to name a few. The adtivity Mobile SDK is designed to integrate directly into activities performed on publishers' mobile apps. Unlike traditional mobile banners, adtivity is attached to the event of performing an activity. Mobile publishers, using adtivity, can ensure the best user experience thanks to a wide array of features, including managing business rules around ad delivery, dynamically styling and positioning ad responses to mirror the user experience, and design of their app.

Activity-based display ads through the adtivity Mobile SDK are large format and framed by the mobile publisher to bring context and to match the style of the app. adtivity offers multiple center-of-the-experience, full-screen display and video ad units across iOS and Android-powered apps.

Mobile publishers can sign-up to request access to the adtivity Mobile SDK at

About appssavvy
appssavvy ( is an activity advertising technology company. Through its adtivity platform, appssavvy enables leading web, social and mobile publishers to unlock and create new, display advertising opportunities reaching people as they perform activities. adtivity by appssavvy offers scalable, center-of-the-experience, display ads, thus creating the most effective way to deliver and receive advertising. For more information, visit

Contact Information

    Steve Stratz
    Illuminate Public Relations for appssavvy
    Email Contact