Mobile Entertainment Forum

September 03, 2009 04:09 ET

Mobile Entertainment Forum (MEF) Announces September In-Market Regulatory Tour of Asia

Providing leadership role with industry and regulators in India, Indonesia, Malaysia and Singapore to ensure optimum consumer protection and continued market growth

LONDON, UNITED KINGDOM--(Marketwire - Sept. 3, 2009) - The Mobile Entertainment Forum (MEF) will tour four key Southeast Asian countries to foster collaboration between regulators and members and create an environment conducive for the mobile media industry's continual growth and vibrancy. The two week tour, from 7th- 18th of September, will cover Singapore, Malaysia, Indonesia and India.

The mobile media industry is subject to a considerable number of regulations globally with a variety of content all accessed on the mobile device. Regulators and the industry alike have been trying to ensure that any regulatory regime meets the needs of consumers, affords an appropriate level of consumer protection and also supports an innovative and rapidly changing industry.

Neeraj Roy, MEF Asia Chair and Managing Director & CEO of Hungama Mobile said, "MEF is building on its regulatory successes in the Americas and EMEA by assisting both the regulators and the industry to ensure that regulations are fit for purpose, transparent and proportionate. MEF recognises how fragmented the Asian market is and hopes that its efforts to conduct this tour on a country-by-country basis will deliver more positive outcomes for the industry."

Suhail Bhat, MEF Policy and Initiatives Director said, "I am very excited to be leading this crucial work for MEF. Underpinning the growth and the future success of the mobile entertainment industry as a whole is consumer trust in mobile media services. MEF has been and is continuing to be at the forefront of liaising with industry and regulators alike globally and wants to spearhead similar successes in Asia."

Previous regulatory work includes the launch of the first ever Sweepstakes Rules Map: US and the production of plain speaking guides to complex regulations such as the Unfair Commercial Practices Directive.

If you like us to incorporate your relevant concerns during this tour or simply want further details about the MEF Asia tour, please contact Crystal Chua at

About Mobile Entertainment Forum (MEF)

The Mobile Entertainment is the global trade association for the mobile media industry and takes a proactive role in thought leadership, best practise initiatives, regulatory policy and the sharing of knowledge to deliver competitive advantage to its diverse membership. For more information please visit: or

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