SOURCE: Juniper Research Limited

November 29, 2006 05:30 ET

Mobile Entertainment Market to Reach $47 Billion by 2009 Boosted by Mobile TV and Games

HAMPSHIRE, UK -- (MARKET WIRE) -- November 29, 2006 -- In a new report Juniper Research has estimated that the total global mobile entertainment market (including gambling, adult content, mobile games, mobile music, mobile TV and infotainment), is currently worth over $17 billion. The analyst firm forecasts this to grow to $47 billion by 2009 and $77 billion by 2011, as broadcast mobile TV and mass market casual games really take off. The global market will be dominated by the Asia Pacific and European regions. Over the whole period 2006 to 2011, Asia Pacific is forecast to contribute 37% of global mobile entertainment revenues and Europe 35%.

--  Mobile music is currently the largest sector of mobile entertainment
    and 80% of mobile music revenues come from ringtones.
--  The second largest category is "infotainment" which contains a wide
    variety of sport, leisure and information products, but is still dominated
    by wallpapers.
    
However the domination of mobile entertainment by these traditional core products is forecast to be considerably diluted over the next few years, as next generation mobile network technologies become commonplace and consumers better appreciate the wide range of entertainment applications that can be enjoyed on a mobile phone.

By 2011 Juniper Research believes that revenues from mobile games and mobile TV will have overtaken those generated by mobile music, despite strong growth in revenues from full track music. The value of bets placed though mobile gambling will also have exceeded the value of the mobile music industry, with betting one of the few mobile entertainment sectors that will not see product price erosion.

Bruce Gibson, Senior Consultant at Juniper Research, commented, "There are tremendous revenue opportunities for all value chain participants in mobile entertainment over the next few years. Busy lifestyles in both developed and developing markets means that consumers will have to grab entertainment and relaxation as and when they can. Growing disposable incomes, next generation mobile technology and the metamorphosis of the mobile handset into a multifunction communications and entertainment device will enable them to achieve this in a way hitherto thought impossible."

For free whitepapers and further details of the new study 'Mobile Entertainment Markets Opportunities and Forecasts, 2006-2011' visit www.juniperresearch.com. Alternatively contact Michele Ince at michele.ince@juniperresearch.com, Telephone +44 (0)1256 830002/476200.

Juniper Research provides analytical services to the global hi-tech communications sector, providing analyst reports, consultancy and industry surveys.

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