TORONTO, ONTARIO--(Marketwire - Oct. 23, 2012) - Mobile social targeting leader, Addictive Mobility, is a sponsor of this year's AndroidTO conference, Canada's largest gathering for Android development, design and business. Addictive Mobility will unveil its latest product geared towards helping mobile developers and publishers monetize.
The Android platform has seen increasing gains in Canada. A recent survey by Ipsos-Reid found that phones running the Android operating system account for 36 per cent of the Canadian mobile market compared to 29 per cent for Apple's iPhone and 27 per cent for Research in Motion's BlackBerry. Android's share has grown 10 percentage points since a previous survey in January.
"Addictive Mobility is proud to sponsor AndroidTO," says Dilshan Kathriarachchi, president of Addictive Mobility. "We believe Android publishers that have tackled the difficult problem of intersecting social and mobile are undervalued in today's ad marketplace. We've worked diligently to build plug-and-play tools that allow publishers to activate their social inventory and tap their true monetization potential. We look forward to sharing our work at AndroidTO with an audience that will benefit from and appreciate it the most."
AndroidTO will take place on Thursday, October 25 at Scotiabank Theatre (259 Richmond St. West) from 8:30 a.m. to 4 p.m. For more information or to purchase tickets, visit http://androidto.com.
About Addictive Mobility
Addictive Mobility specializes in social advertising on mobile. Addictive Mobility has leveraged its social targeting capabilities to redefine how advertisers and agencies buy and measure ROI of mobile advertising campaigns. Addictive Mobility's proprietary technology offers industry leading conversion rates and improved relevancy of advertisements for publishers. The result is added understanding of the mobile audience, which represents a wealth of data and buying power for advertisers. Addictive Mobility uses a social lens to understand social media activity with real-time accuracy. Addictive Mobility is located in Toronto.