SOURCE: Textopoly, Inc.

Textopoly, Inc.

September 16, 2010 11:00 ET

Mobile Explosion From Textopoly for Newport Beach Film Festival

Through Newport Beach Film Festival's Integrated SMS, Social Media, and Mobile Website Campaign, Textopoly Helped to Create Hyper Awareness for the Weeklong Festival

COSTA MESA, CA--(Marketwire - September 16, 2010) -  Textopoly, Inc., a bleeding-edge mobile & social engagement agency specializing in all things interactive, announced today the success of its mobile campaign for the Newport Beach Film Festival. Through Textopoly's multi-point acquisition strategy and unique social suite tools and applications, the Newport Beach Film Festival was able to utilize the next steps in communication. Textopoly's social suite includes mobile opt-in integration into Facebook; web opt-in acquisition points; unique, streamlined, and beautiful mobile websites; and SMS outreach functionality with their proprietary web application mo:base™, an imperative tool for SMS brand communication.

Thanks to the mobile and social campaign, The Newport Beach Film Festival was able to see significant growth in their social media efforts and mobile club, especially with the tremendous number of unique and repeat views of their mobile site leading up to and during the festival. With no unique advertising leading to the mobile site, all views were created organically through mobile re-direction of the existing flash websites to the mobile site. Additionally, the mobile site received a lengthy average page view time of over 1 minute 30 seconds. The mobile website became invaluable for people who wanted to find quick schedule and festival information on the go.

"I knew mobile was a great investment, and I knew that the creativity that Textopoly brought to the table would ensure the success of our mobile campaign," said Todd Quartararo, Co-Founder and Marketing Director of the Newport Beach Film Festival. "I was surprised to see the vast amount of responses from our fan base, especially without a lot of advertising. I am also thrilled to know that the conveniences of mobile helped fans retrieve information at a whim in order to enjoy the festival all the more and not worry about informational technicalities."

"The Newport Beach Film Festival was a great success," said Naushad Huda, CEO and Co-Founder of Textopoly. "The overall mobile and social media offerings that we utilized in this campaign were revolutionary. Thanks to fusing the mobile and social spaces, we are poised to be the leader in powering the integration of these two exploding spaces for big brands."

Overall, the Newport Beach Film Festival saw 21% of their Facebook fans join the mobile club. Newport Beach Film Festival also ran multiple last minute deals which were filled and/or became sold-out within minutes of their SMS alert notification. This resulted in more people entering in their mobile fan club, and the delivery of original, unique, and relevant updates to existing users.

For information visit www.textopoly.com or their Facebook page at http://leep.it/fk. Check out the full case study at http://leep.it/jF.

About Newport Beach Film Festival
Celebrated as one of the leading film festivals in the United States, the Newport Beach Film Festival has evolved into a prestigious multicultural event, attracting over 51,000 attendees to Southern California. Committed to enlightening the public with a first-class international film program, a forum for cultural understanding and enriching educational opportunities, the Festival focuses on showcasing a fresh and diverse collection of studio and independent films from around the globe. Located along the pristine Orange County coastline, the Newport Beach Film Festival offers attendees an optimal setting to experience filmmaking at its best. With its action packed slate of film screenings, red carpet galas, international spotlights, nightly receptions, compelling conversations with filmmakers, fashion shows, music performances and industry seminars, the Newport Beach Film Festival has quickly gained recognition among filmmakers and audiences worldwide The eleventh annual Newport Beach Film Festival runs April 22-29, 2010 and will spotlight over 400 films from around the world. www.NewportBeachFilmFest.com

About Textopoly, Inc.
Textopoly is a mobile & social engagement agency that creates highly customized campaigns for brands and agencies. Whether it is through texting, the mobile internet, applications, or social media they bring the brand straight to the users fingertips through easy and fun interactions. Through an evolving form of marketing, as well as research and dedication to both technology and its best practices, Textopoly is the leading pioneer in setting the trends in mobile and social engagements. Visit Textopoly at www.textopoly.com/.

Contact Information

  • Textopoly, Inc. Media Contact:

    Evan Kennedy
    Textopoly, Inc.
    O: +1.949.281.7201
    Email Contact