SOURCE: Moovweb


December 03, 2014 18:03 ET

Mobile Growth Surpasses Desktop This Black Friday and Cyber Monday

Shoppers Are Moving to Mobile This Holiday Season

SAN FRANCISCO,CA--(Marketwired - December 03, 2014) - This Black Friday marked a tipping point in which many retailers for the first time saw more traffic from customers on mobile devices than on laptop or desktop computers. As sales in brick and mortar stores slumped, online traffic and revenue grew, with the growth of mobile eclipsing that of desktop.

Moovweb's 2014 Mobile Holiday Shopping Report tracks the year-over-year growth in mobile through the analysis of a dozen retail market leaders on the platform. The latest updates to the report show Black Friday mobile revenue grew 69.1% year-over-year.

This growth was fueled by a spike in sessions of 45.6%, a 21.7% rise in mobile conversion rates and a 4.0% increase in Average Order Value.

"As more and more shoppers are turning to their phones and tablets, retailers are placing an increasing emphasis on mobile," stated Laurent Meynier, Head of Marketing at Moovweb. "And retailers that got in the mobile game early and have been iterating to optimize their mobile experiences have seen significant gains in mobile, as we saw in our report."

Last year, Moovweb found that Cyber Monday had a significant increase in mobile revenue over Black Friday. This year Cyber Monday once again outperformed Black Friday. Mobile sessions were 1.2 times higher than on Black Friday. And while Average Order Value was down year-over-year, in line with the general trend for online shopping this holiday season, mobile conversion rates increased by 16.5% and mobile revenue spiked 56.6%.

"As with last year, Cyber Monday showed higher sessions and conversion rates than Black Friday. This resulted in revenue that was 1.7 times Black Friday's. And this general trend of a stronger Cyber Monday held true across a number segments of the retail industry including apparel, gifting, home & garden and health," noted Mr. Meynier.

"We're excited to see both the growing importance of mobile for holiday shopping and the increased returns from mobile experienced by the market leaders on our platform. And we're looking forward to seeing the continued evolution of online shopping next year."

Additional insights into mobile holiday shopping trends, including Thanksgiving, Black Friday and Cyber Monday, can be seen in Moovweb's 2014 Mobile Holiday Shopping Report.

About Moovweb
Moovweb ( is a cloud-based platform powering and delivering experiences optimized for any device. As the fastest-growing mobile solution, Moovweb enables market leaders to launch new experiences fast, iterate often, and deliver better business results. Founded in 2010, Moovweb is headquartered in San Francisco, with offices in New York and London. With companies like Macy's, Panasonic, and Forever 21, Moovweb delivers to nearly 60 million mobile customers every month.

Moovweb® is a registered trademark of Moov Corporation. All other registered and unregistered trademarks in this document are the sole property of their respective owners.

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