SOURCE: Augme Technologies, Inc.

November 15, 2010 08:28 ET

Mobile Initiative Makes Holiday Wine Purchasing Easier

Augme Technologies AD LIFE™ Platform to Give Consumers Holiday Party-Planning Tools and Social Sharing Capabilities Directly From Their Mobile Device

NEW YORK, NY--(Marketwire - November 15, 2010) - Augme Technologies, Inc. (OTCBB: AUGT), provider of the only end-to-end mobile marketing platform, today announced the launch of a nationwide holiday marketing campaign for Constellation Wines U.S., a leading premium wine company, during the year's busiest wine-buying season.

Beginning November 14, 2010, free-standing inserts (FSIs) in newspapers reaching 38 million households nationwide will direct customers to an interactive experience via SMS keywords and QR codes (two-dimensional codes readable by smartphones). Retail establishments will also include these "mobile calls to action" via bottleneck hangers and case cards. Texting the key words "HOST", "WINE", "CHEERS" or "PARTY" to 30333 or scanning the 2D barcode will direct consumers to a mobile site powered by the AD LIFE™ platform. Customers accessing the mobile site will find the following features:

  • Party Planning Calculator: Users will receive customized results recommending the amount of wine needed based on length of party, number of guests, and available budget.
  • Food and Wine Pairings: The mobile site includes recommendations for specific wines based on a customer's party menu.
  • Promotions: Consumers will have the opportunity to opt-in to receive promotions from Constellation Wines U.S. or specific brands that they favor.
  • Social Network Integration: Consumers will be able to share their findings (e.g. how many bottles they purchased using the party planning calculator) on Facebook and Twitter. A pre-loaded message will encourage consumers to text to view the experience.

"As Constellation Wines U.S. kicks off the holiday season, Augme's scalable solution for mobile devices provides the perfect tool for holiday party planners and wine lovers nationwide," stated David Apple, Chief Marketing Officer at Augme Technologies, Inc. "Our mobile strategy delivers a target audience at scale, while providing a cost-effective, centralized execution and reporting platform that makes it simple for Constellation Wines U.S. to assess the behavior of their consumers and track the performance of the program."

In addition to the consumer benefits, Augme Technologies' end-to-end mobile platform will enable Constellation Wines U.S. to evaluate the success of the different elements of the campaign in real time. Augme has assigned distinct keywords to the various media components of the mobile campaign (e.g. FSIs, case cards, etc.), which will be tracked and reported to Constellation Wines U.S., thereby providing valuable data and analytics about which media triggered the most user engagement.

"By integrating a mobile media component as part of our overarching holiday promotional campaign, we hope to provide consumers with a convenient way to obtain helpful tips and information across a variety of wines within our portfolio, which can enhance their wine buying experience." Amy Kupec, Group Director of Promotions for Constellation Wines U.S.

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) is the technology and services leader in interactive media marketing platforms that enable marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and mobile communications. Augme's intuitive new media marketing platforms allow companies to quickly create, deploy and measure rich-media, interactive marketing campaigns across all networks and devices. Campaigns built on Augme marketing platforms strengthen customer loyalty by delivering personalized brand experiences to customers where they work, play and live. By leveraging the power of its AD LIFE™ mobile marketing solution with complementary services such as video content delivery (BOOMBOX®) and ad network provisioning (AD SERVE™), Augme connects brands and content to consumers in a network of mobile and multimedia experiences that enables companies and their marketing agencies to build sales and monetize brand interactions. Augme is headquartered in New York City. For more information, visit

Augme Technologies, Inc.™, Augme™, AD LIFE™, AD BOOM™, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All other trade and service marks herein are the property of their rightful owners. All rights reserved.

About Constellation Wines U.S.

Constellation Wines U.S. is a division of Constellation Brands, the world's leading wine company. Constellation Brands achieves success through an unmatched knowledge of wine consumers, storied brands that suit varied lifestyles and tastes, and talented employees worldwide. With a broad portfolio of widely admired premium products across the wine, beer and spirits categories, Constellation's brand portfolio includes Robert Mondavi, Hardys, Clos du Bois, Blackstone, Arbor Mist, Estancia, Ravenswood, Jackson-Triggs, Kim Crawford, Corona Extra, Black Velvet Canadian Whisky and SVEDKA Vodka. Constellation Brands is an S&P 500 Index and Fortune 1000® company with more than 100 brands in its portfolio, sales in about 150 countries and operations at more than 40 facilities. The company believes that industry leadership involves a commitment to its brands, to the trade, to the land, to investors and to different people around the world who turn to its products when celebrating big moments or enjoying quiet ones. Constellation expresses this commitment through its vision: to elevate life with every glass raised. To learn more about Constellation, visit the company's web site at

Forward-Looking Statements

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Contact Information

  • Contact:
    For Augme Technologies, Inc.
    Investor Relations Contact:
    RJ Falkner & Company, Inc.
    Investor Relations Counsel
    (830) 693-4400 or

    Public Relations Contact:
    Rachel Carr, SVP
    DKC Public Relations
    (212) 981-5253