March 08, 2010 11:08 ET

Mobile Market Focus Shifts From Subscribers to Features

ROCKVILLE, MD--(Marketwire - March 8, 2010) - has announced the addition of IDC's new report "Worldwide Mobile Trends: Steady Subscriber Growth, the Proliferation of Applications, and the Mobile Internet," to their collection of Cell Phones market reports. For more information, visit

This IDC study provides an overview of global mobile trends in the services, infrastructure, OS, and device segments.

"The mobile sector is in transition from the emphasis on subscriber growth to the expanding demographics of smartphones and new operating systems, the growth of mobile broadband, and the explosive growth of content and applications," says Courtney Munroe, GVP, Worldwide Telecommunications, IDC.

Topics covered in the report include...

  • Situation Overview
  • Growth in Mature Markets Requires a Tight Focus on Market Share
  • Service Bundling
  • Service Tariffs
  • Service Tariffs and Competitive Acquisition
  • Service Tariffs and Customer Retention
  • Consolidation
  • Mobile Internet and Mobile Storefront Outlook
  • Mobile Business Trends
  • Subscriber Opportunity
  • Enterprise Usage Still Critical for Mobile Broadband Success
  • M2M in the Enterprise Segment: A Lot More to Come
  • Enterprise Mobile Applications Are Just Beginning to Matter
  • Corporate Purchasing and Policy Is Evolving
  • Mobile Unified Communications
  • Managed Mobility Still Nascent
  • Mobile Infrastructure Outlook
  • Worldwide Mobile OS Outlook
  • Essential Guidance for Mobile OS
  • Mobile Device Trends: Smartphones -- The Growth Engine for 2010 and Beyond
  • Mobile Internet Device
  • The Plateau Effect of Mobile Devices
  • Emerging Markets View: The Outlook for Mobile Services in Asia/Pacific
  • Future Outlook
  • Essential Guidance

For more information, visit

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