SOURCE: Mobile Mex Media Group

Mobile Mex Media Group

December 03, 2012 04:00 ET

Mobile Mex Media Group Teams Up With Grupo to Advertise Its Products and Service From the USA to Mexico on Lunch Trucks, Targeting Hispanics Throughout the New York and Atlanta Markets

CALIFORNIA CITY, CA--(Marketwire - December 03, 2012) -  This year, Grupo cheered on its sponsored Soccer team with advertising, aimed at the male Latino population. The two-month campaign (September and November 2012) included (6) full wrapped lunch trucks, (3) in New York and (3) in Atlanta and also included 30-inch by 60-inch advertising billboards placed on (60) lunch truck rears and serving-sides. Lunch trucks also made stops at retail locations like check cashing outlets throughout New York and Atlanta markets.

Lunch truck advertising is the best way to reach the Hispanic working population, said Jesse Hernandez VP of National Accounts, at Mobile Mex Media Group, the largest lunch truck marketing and promotions company in the US and Canada. 

In addition to Coca-ColaFarm Rich FoodsFrito-Lay and Chase Bank (among other notables), lunch truck marketing and advertising reach right into the working population -- on-site. Since their beginnings in 1999, MMMG slowly but surely has executed and validated their medium of advertising and marketing on lunch trucks by focusing on securing long-term relationships with lunch truck operators and commissaries and securing national advertisers and their agencies. "MMMG's promotional lunch trucks average 25 stops per day, serving breakfast, lunch and dinner to over 1.7 million people per day, and securing 19 million general impressions a day," says Mr. Hernandez. "We have an inventory of over 4,800 lunch truck billboards nationwide that provide ample inventory for everyone to use in their media arsenal. Advertisers from Verizon to Boost Mobile to Mission Foods have found their niche to reach deep into the Latino working population."

Mobile Mex Media Group has ad contracts with 4,500 lunch truck vehicles in the United States, with New York, California, Florida and Texas boasting the most advertising. Says Hernandez, "We can target anyone in the working class, regardless of race, but currently we are seeing most campaigns targeting Latino males and females, aged 18-45." With 2012 annual sales of over 2,000,000, MMMG's client base boasts automotive, entertainment, pharmaceutical, telecommunications and food and beverage companies. Lunch truck billboards are printed on four-color, high-impact Flexcon vinyl. At eye level, these signs ranged from 30-inch by 60-inch for serving-side and tailgate billboards to 15-foot broadside. Hernandez even says, "We have fully wrapped lunch trucks. I call it the 'ULTIMATE WOW-FACTOR' just like bus-size full wraps, getting branding exposure where billboards and other traditional outdoor mediums are normally prohibited by law.

Del Real FoodsKraft Foods and Fast-Fixin Foods seized the opportunity to give away free samples and coupons, either on "take-one" displays or distributed by truck operators. A suggested minimum campaign is three months, with full wraps on a month-to-month basis. Leafleting, available with or without signage, can be implemented immediately, whereas sampling and take-one campaigns, as well as just general signage, can be implemented within 15 days. From art creation to submission, a full-wrap lunch truck may take 10 days. Mobile Mex Media Group executed campaigns Nationally.

About Mobile Mex Media Group LLC:
Mobile Mex Media Group is a nationally recognized Non-Traditional Outdoor Mobile Advertising Company. Not only do we operate our own fleet of the Mobile Lunch Trucks, and Digital Media Company, but we are also experienced marketing & advertising professionals. We specifically plan campaigns to ensure that our clients' advertisements have the best possible exposure to their TARGET audience. Our primary goal is to deliver your brand message to your consumers.

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