SOURCE: Juniper Research Limited

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September 02, 2015 09:00 ET

Mobile and Online Entertainment Industry Revenues to Exceed $300 Billion Annually by 2019

Online TV and Video to Drive Revenues by 2017

HAMPSHIRE, UNITED KINGDOM--(Marketwired - September 02, 2015) - New data from Juniper Research has found that the mobile and online entertainment industry will see revenues in excess of $300 billion annually by 2019, up from $195 billion this year. The research observed that growth in the market would be driven by increased adoption of online TV & Video services, with the industry accounting for more than 60% of the net increase in market value over the next 5 years.

OTT Services Drive TV Revenues

The new research, Mobile & Online Entertainment: Music, Games, Adult, Gambling, Apps, TV & Video 2015-2019, found that OTT (Over the Top) service providers such as Netflix and Hulu are likely to prove increasingly attractive through a combination of third party and home grown content, with a subscription-based model supplanting the on-demand approach.

The research also found that while video game revenue will capture the lion's share of the digital entertainment market opportunity in 2015, this sector is comparatively mature. Notwithstanding continued migration from CD-ROM to digital format, growth will slow markedly over the forecast period.

New Revenue Opportunities for MNOs

Meanwhile, the research observed that while OTT content provider services pose an increasing threat to broadcasters, MNOs (mobile network operators) have the opportunity to monetise content through the provision of carrier billing solutions. The research found that where carrier billing was offered as an alternative to credit card billing, there was a dramatic rise in conversion rates. It also observed that with smartphone adoption spreading rapidly in developing markets, carrier billing offered the prospect of monetising the unbanked and underbanked for the first time.

Other Key Findings Include:

  • The digital adult industry is forecast to see over 182 billion video views by 2019, but as a proportion of entertainment revenues, it will fall to just 2% by that time.
  • Gambling will retain its position as the third largest source of entertainment revenue throughout the forecast period, with ongoing legislative changes in the US and Italy seen as key to greater service adoption.

The whitepaper, Digital Content ~ Now That's Entertainment, is available to download from the Juniper website together with further details of the new research.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

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