SOURCE: Mobile Ready Entertainment

July 16, 2007 08:50 ET

Mobile Ready Announces the Launch of Direct-2-Mobile

ATLANTA, GA--(Marketwire - July 16, 2007) - Mobile Ready Entertainment Corp (PINKSHEETS: MRDY) today announced that it will be releasing their new Direct-2-Mobile product solution which enables cutting-edge, state-of-the-art multimedia for the rapidly expanding sector of direct marketing and sales of mobile content.

Direct-2-Mobile is a direct-to-consumer, off-portal marketing solution where growing demand for this service has recently led to consolidation among multi-billion dollar industry leaders. Direct-2-Mobile delivers multimedia content direct to the consumer throughout all major wireless network operators, eliminating the need to orchestrate multiple campaigns to secure coverage and distribution. The MRDY client base is then able to take full advantage of our simplified account management system in four easy steps: Log on, upload content, initiate multimedia delivery, and view real-time sales reports.

"Our clients will be able to manage mobile storefronts and generate offline sales quicker and easier with our product," says Craig Mora, Mobile Ready Co-CEO. "Direct-2-Mobile will provide direct-to-consumer access, reaching millions of mobile phones and handsets."

There are currently more than 2.2 billion mobile subscribers worldwide, which is expected to increase to approximately 4 billion in the next four years. According to Jupiter Research, the mobile advertising market will grow to more than $2 billion over the next four years, with much of the growth being in the SMS space that Mobile Ready currently occupies as a technology leader.

MRDY has entered a significant growth phase with the launch of its technology-leading marketing products, capturing attention from prominent industry players. Additional information is expected to be released shortly regarding further progress from our multimedia marketing for mobile content division.

About Mobile Ready

Mobile Ready is a wireless and media holding company specializing in the entertainment and educational vertical market segments. Through our subsidiaries, we will develop, market and sell wireless application software and entertainment-based content for mobile devices.

Forward-Looking Statement

This press release does not constitute an offer of any securities for sale. This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ, including, without limitation, the company's limited operating history and history of losses, the inability to successfully obtain further funding, the inability to raise capital on terms acceptable to the company, the inability to compete effectively in the marketplace, the inability to complete the proposed acquisition and such other risks that could cause the actual results to differ materially from those contained in the company's projections or forward-looking statements. All forward-looking statements in this press release are based on information available to the company as of the date hereof, and the company undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release.

Contact Information

  • Contact:
    Michael Magolnick
    954.461.8111