SOURCE: Mobile Ready Entertainment

July 28, 2006 07:30 ET

Mobile Ready Entertainment Corp. Announces B2B Travel and Entertainment Service

MyMobileConcierge Set to Launch in Fall

STROUDSBURG, PA -- (MARKET WIRE) -- July 28, 2006 -- Mobile Ready Entertainment Corp. (PINKSHEETS: MBRN) and its wholly owned subsidiary Key2Travel announce its campaign to B2B mobile and wireless devices. MBRN will be launching a pioneering affinity marketing campaign specifically designed with small and medium business in mind called "MyMobileConcierge" that packages compelling entertainment content with great travel opportunities for consumers. The MyMobileConcierge service includes restaurant, nightlife, hotel, business service, museum listings and other localized information licensed from all award-winning premium content and information companies. Consumers will be able to access information for the 25 top U.S. cities and vacation destinations via their mobile phones or PDAs.

According to Erick Rodriguez, CEO of Key2Travel and SVP of Business Development for MBRN "With MyMobileConcierge, we're offering comprehensive entertainment and travel information to consumers, while presenting great affinity opportunities on a unique mobile platform, complete with its hip, sleek branding."

The platform is being developed for Mobile Ready by inside developers. A beta launch is expected in late 4th Quarter 2006.

"Like no other niche market, we see small to medium-sized business embracing the MyMobileConcierge service as a sophisticated way to extend travel and entertainment to employees and executives on the move," said Josh Eikov, CEO of MBRN. "With more then 23M small and medium businesses we hope that at a price point of between $150-250 per year almost every small to medium-sized company in North America will start will reap the benefits of this new platform."

About Mobile Ready Entertainment Corporation

Mobile Ready Entertainment Corporation is a wireless and media holding company specializing in the entertainment and educational vertical market segments. Through our subsidiaries we will develop, market and sell wireless application software and entertainment-based content for mobile devices. Our value proposition is to unlock, integrate and seamlessly deliver all types of data to wireless devices, whether streaming movies, music video or television content and digital radio delivery to the growing consumer market via channel and content partners -- anytime, anywhere. We deliver these products and services globally across most of the major cellular networks and prominent wireless device operating systems. For more information about Mobile Ready, please visit its website at

For information about Key2Travel please visit

Forward-Looking Statement

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for certain forward-looking statements. The statements contained or incorporated by reference in this website that are not historical facts (including without limitation statements to the effect that Mobile Ready Entertainment Corp. (the "Company" or "Mobile Ready") or its management "believes," "expects," "anticipates," "plans," "intends," "foresees," or other similar expressions) are forward-looking statements. These forward-looking statements are based on the Company's current expectations and beliefs concerning future developments and their potential effects on the Company.

There can be no assurance that future developments affecting the Company will be those anticipated by the Company. All comments concerning the Company's expectations for future revenue and operating results are based on the Company's forecasts for existing operations and do not include the potential impact of any future acquisitions. These forward-looking statements involve significant risks and uncertainties (some of which are beyond the Company's control) and assumptions.

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