SOURCE: Mobile Ready Entertainment Corp.

August 01, 2006 07:44 ET

Mobile Ready Entertainment to Deliver Mobile Games Based on Entertainment Properties

MBRN to Deliver Movies and TV Titles to Consumers of Mobile Gaming Content

STROUDSBURG, PA -- (MARKET WIRE) -- August 1, 2006 -- Mobile Ready Entertainment Corp. (PINKSHEETS: MBRN), a holding company of intelligent services announced that Mobile Ready is launching a mobile games publishing unit to develop and distribute mobile games based on select movie and television titles from feature film studios and producers to mobile carriers and wireless users worldwide. As an adjunct to the ongoing development and distribution of mobile content by feature film studios and producers, the new MBRN unit will help meet growing consumer demand and bring more titles from feature film studios' vast libraries of entertainment properties into the mobile marketplace.

MBRN is actively seeking licensing agreements with feature film studios and the television industry. Joshua Eikov, CEO stated, "This should maximize the availability of products for consumers, making content widely available from day one."

He went on to say, "It's clear that mobile phones are being used for more than making calls. MBRN is committed to delivering creative, entertaining content to mobile carriers and their consumers, so they can enjoy the many features of their mobile device. The combination of a feature film studio's strength in creating innovative mobile content and extensive catalogs of popular entertainment titles may give us the ability to also deliver creative mobile games that will be engaging and entertaining. By MBRN recognizing the explosive growth in the mobile market, we believe that feature film studios are pursuing deals like this in order to respond rapidly to the increased consumer demand for content and maximize their libraries by extending more of their properties into the digital marketplace."

MBRN intends to be able to deliver content and games in the first half of 2007 in the United States and Europe.

About Mobile Ready Entertainment Corporation

Mobile Ready Entertainment Corporation is a wireless and media holding company specializing in the entertainment and educational vertical market segments. Through our subsidiaries we will develop, market and sell wireless application software and entertainment-based content for mobile devices. Our value proposition is to unlock, integrate and seamlessly deliver all types of data to wireless devices, whether streaming movies, music video or television content and digital radio delivery to the growing consumer market via channel and content partners -- anytime, anywhere. We deliver these products and services globally across most of the major cellular networks and prominent wireless device operating systems. Mobile Ready acquired Key2Travel which spans games, concierge services, and other mobile lifestyle products. Key2Travel offers personal concierge services that assist with planning and arranging destination activities. For a traveler, K2T provides the ability to pre-plan destination activities prior to arrival through a single, easy to navigate web site or via a staffed call center. For corporations, K2T delivers unique value-add employee benefit programs, alternate revenue centers, and expense control. For travel suppliers, K2T is a much-needed differentiator in a competitive industry. For information about Key2Travel please visit www.key2travel.com. For more information about Mobile Ready, please visit its website at www.mymobilereadyec.com.

Forward-Looking Statement

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for certain forward-looking statements. The statements contained or incorporated by reference in this website that are not historical facts (including without limitation statements to the effect that Mobile Ready Entertainment Corp. (the "Company" or "Mobile Ready") or its management "believes," "expects," "anticipates," "plans," "intends," "foresees," or other similar expressions) are forward-looking statements. These forward-looking statements are based on the Company's current expectations and beliefs concerning future developments and their potential effects on the Company. There can be no assurance that future developments affecting the Company will be those anticipated by the Company. All comments concerning the Company's expectations for future revenue and operating results are based on the Company's forecasts for existing operations and do not include the potential impact of any future acquisitions. These forward-looking statements involve significant risks and uncertainties (some of which are beyond the Company's control) and assumptions.

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