SOURCE: Mobile Ready Entertainment

July 19, 2007 08:00 ET

Mobile Ready Lands Major Contract From National Beverage Company With Multi-Million Dollar Potential

ATLANTA, GA--(Marketwire - July 19, 2007) - Mobile Ready Entertainment Corp. (PINKSHEETS: MRDY) has been awarded an exclusive contract with Simply Fit Holdings, Inc. to provide a variety of marketing, graphic design, multimedia, and web-based services for the upcoming national lunch of the Simply Fit product line. This contract is exceptionally significant to all parties as Simply Fit gears up to capture a share of $100 billion in annual beverage industry sales.

MRDY is leading Simply Fit's aggressive growth strategy, keeping up with their fast-tracked pace to reach hundreds of retail outlets during 2007 with their first four flavors of calorie-burning health beverages. Imminent expansion of the product line includes the launch of at least five new flavors in the non-carbonated category, followed by a complete product line of carbonated, sports drinks, and fitness water flavored beverages.

This major account is not only going to provide substantial growth for MRDY, but offers a very high level of exposure for a prolonged period of time. The volume of multimedia services provided by MRDY is projected to grow exponentially. Simply Fit Holdings, Inc. is currently undergoing the process of becoming publicly traded and MRDY will also play a pivotal role in representing Simply Fit throughout their communications with the investment community.

Our initial phase of business services has commenced, revenues have been generated and payments received. As this long-term, ongoing project builds steam, we expect to receive payments continuously. According to the consulting team behind Simply Fit, with the amount of projected work provided by Mobile Ready to effectively manage the growth of the Simply Fit products, the project could yield in excess of one million ($1,000,000) dollars of revenue for MRDY over the next year, which is being billed as project components are developed.

"Simply Fit has put their trust in Mobile Ready's services for the launch of their entire national beverage product line," stated Co-CEO Mike Magolnick. "MRDY management does not anticipate any difficulty in reaching key goals and milestones whereby eclipsing the multi-million dollar project level are reasonably achievable."

We foresee reporting many updates over the immediate future through the balance of the year as our business relationship evolves in conjunction with the mutual growth of MRDY and Simply Fit Holdings.

About Mobile Ready

Mobile Ready is a wireless and media holding company specializing in the entertainment and educational vertical market segments. Through our subsidiaries, we will develop, market and sell wireless application software and entertainment-based content for mobile devices.

Forward-Looking Statement

This press release does not constitute an offer of any securities for sale. This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ, including, without limitation, the company's limited operating history and history of losses, the inability to successfully obtain further funding, the inability to raise capital on terms acceptable to the company, the inability to compete effectively in the marketplace, the inability to complete the proposed acquisition and such other risks that could cause the actual results to differ materially from those contained in the company's projections or forward-looking statements. All forward-looking statements in this press release are based on information available to the company as of the date hereof, and the company undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release.

Contact Information

  • Contact:
    Michael Magolnick
    954.461.8111