SOURCE: Mobile Roadie

Mobile Roadie easily create and manage iPhone and Android apps

December 07, 2010 08:00 ET

Mobile Roadie Launches for BlackBerry Smartphones

Self Service Mobile App Platform Now Available on iPhone, Android and BlackBerry

LOS ANGELES, CA--(Marketwire - December 7, 2010) - Mobile Roadie, the premier platform for creating and managing mobile applications, today announced support for BlackBerry® smartphones. Already available for iPhone and Android, Mobile Roadie's self service mobile app platform now allows anyone to create and manage their own BlackBerry smartphone application in minutes, with no prior programming knowledge required.

Reaching more than 3 million users globally, Mobile Roadie has quickly become the mobile app platform of choice for dozens of media & entertainment companies, sports organizations and brands, including Madonna, Taylor Swift, Drake, the Miami Dolphins and Wynn Las Vegas. Mobile Roadie-powered applications provide end users with instant access to the latest news, streaming music, game highlights, live and recorded video, photos and event listings as well as the ability to purchase music, video, tickets and merchandise. Mobile Roadie is the first self service app provider to support the three dominant U.S. mobile platforms and will soon expand to support additional mobile and tablet platforms.

"Digital marketers are seeing a massive uptick in mobile content consumption, driven in large part by continued consumer adoption of advanced mobile devices that can deliver sophisticated mobile application experiences," said Michael Schneider, CEO, Mobile Roadie. "These experiences are not limited to brand awareness initiatives -- in many cases mobile apps are significant monetization engines for an artist, company or brand. Our extension to BlackBerry smartphones ensures that organizations can easily and quickly extend their digital marketing efforts from the web to all major mobile application platforms."

Taking advantage of Mobile Roadie's powerful content management system, which allows users to publish to multiple platforms simultaneously, several Mobile Roadie customers are already live on BlackBerry smartphones, including:

Taylor Swift (http://road.ie/taylor-swift), who has already seen more than a half million downloads, 1.2 million video views and over 18 million song plays on the iPhone and Android. Giving fans the ability to interact with the artist and her music anywhere, engagement metrics have skyrocketed. The app has also sold six figures in merchandise via the iTunes store. 

The Miami Dolphins (http://road.ie/dolphins-app), which was one of the first NFL organizations to launch on smartphones. Availability for BlackBerry smartphones will give a boost to the more than 150K fans already using the app to access news, interviews, and pre/post-game shows and to compete for points via the Top User system.

Wynn Las Vegas (http://road.ie/wynn), the premier resort and casino in Las Vegas, offers its users video walkthroughs of the resort, menus of restaurants, club reservations, hotel reservations, and a full catalog of shops.

"Fans of every level of devotion are increasingly looking for ways to express their affinity for the Dolphins and to engage with the Miami Dolphins brand, and Mobile Roadie's support for BlackBerry smartphones gives us one more way to reach these fans," said Scott Stone, Senior Director, Internet and Publications, Miami Dolphins. "Because of the ability to engage consumers wherever they might be, we are very optimistic on mobile increasing brand affinity, interacting with fans and eventually, as a monetization engine."

Mobile Roadie is available in three editions (Core, Plus and Pro) and integrates with most major publishing platforms, including YouTube, Brightcove, Vimeo, Daily Motion, Soundcloud, Mozes, Flickr, Twitpic, Ustream, Livestream, Topspin Media, Google News, RSS, Twitter, and Facebook. Mobile Roadie supports 11 languages natively and has a presence in 12 countries, including the U.S., Canada, the United Kingdom, France, Spain, Germany, Italy, Turkey, Australia, Japan, United Arab Emirates and Israel.

To view all of Mobile Roadie's live apps, visit: http://road.ie.
Stay in touch, Twitter: @mobileroadie

About Mobile Roadie
Mobile Roadie is the premier self service platform for creating and managing mobile apps. Available for the iPhone, Android and BlackBerry platforms, Mobile Roadie gives media & entertainment companies, sports organizations and brands the ability to more effectively engage and monetize customers, wherever they are. Founded by Michael Schneider (CEO) and Brock Batten (Creative Director) in 2009 and headquartered in Beverly Hills, Calif., Mobile Roadie reaches more than 3 million users worldwide. For more information, visit www.mobileroadie.com.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Contact Information

  • Media Inquiries
    Vanessa Camones
    (415) 412-2856
    Nate Hermes
    (212) 365-0908
    theMIX agency for Mobile Roadie
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