Latitude Digital Marketing Ltd.

Latitude Digital Marketing Ltd.

October 19, 2010 07:16 ET

Mobile Search on Google surpasses Bing for PPC Advertising

LONDON, UNITED KINGDOM--(Marketwire - Oct. 19, 2010) - Latitude Digital Marketing today releases its Q3 report on Mobile PPC revealing the impact mobile is having on search marketing in 2010. According to the report, the channel has seen clicks grow at a staggering average of 76% per quarter and, as predicted, UK mobile search has surged past Bing with Yahoo in its sights.

Alex Hoye, CEO, Latitude pointed out "Not only is mobile growing at an average of 76% in clicks and 26% in spend per quarter, but costs-per-click are an average of 27% lower on mobile. The difference varies by sector, but for brands who adapt campaigns and their sites to take advantage, there is an arbitrage opportunity versus PC search. With consumers and clicks still outpacing advertisers, we anticipate that this trend will continue for the next few quarters at least."

In his report Duncan Fisher, Latitude's Head of Paid Search, also focuses on best practices. For example, the report illustrates that click through rates (CTRs) benefit from mobile-specific campaigns emphasising mobile style advert copies & prominent positions on key search terms. The mobile search report also drills into factors involving time of day by sector and Google's plans on formats. See for the full report.

About Latitude

Latitude is a leading digital marketing agency who deliver their expertise in Search Engine Optimisation (SEO), Pay Per Click (PPC), social media, online display advertising, affiliate marketing and conversion analytics over 150 campaigns in 47 countries. Our whole approach is built on performance, and our conversion analytics expertise ensures that, once visitors get to your site, they convert from prospects to customers. We are confident that we can demonstrate a significantly better ROI on your marketing spend than you're getting at the moment. In fact, we're so confident that we offer many of our clients' performance-based pricing.

Notes for Journalists

  • Latitude is a top 5 search agency (NMA Marketing services guide 2010) and was set up in 2001.
  • The company has expertise in SEO, PPC, Display Advertising, Social Media, Conversion Analytics, consulting and training and Affiliate Marketing.
  • Clients include Tesco Telecoms, Fitness First, Haven and Britannia Hotels.

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