SOURCE: Zoomingo Inc.

Zoomingo Inc.

November 25, 2013 09:00 ET

Mobile Shopping App Zoomingo Launches Black Friday Mania With Comprehensive Coverage of Black Friday Ads and Doorbusters Along With Its Proprietary Price Watch Feature

Early Planners Provide a Glimpse of This Season's Most Sought After Black Friday Items and Offers From Walmart, Macy's, Target, Aeropostale and Old Navy

SEATTLE, WA--(Marketwired - Nov 25, 2013) - Zoomingo, the personalized shopping discovery app that helps shoppers find the best deals in their local stores and malls, today launched new Black Friday sections highlighting Black Friday Ads, Doorbusters, Store timings as well a unique Price Watch feature. With these new features, Zoomingo becomes a powerful tool for Black Friday bargain hunters to plan their shopping in advance of the busiest day of the holiday shopping season.

Zoomingo kicked off its Black Friday Mania campaign in early November with an innovative "Watch N' Save" feature allowing shoppers to track top selling items in popular Black Friday categories and receive alerts as soon as they go on sale. Zoomingo has been actively tracking Black Friday ads and previews from leading retailers and already includes over 4,000 sale items from over 25 top retailers ranging from Best Buy for Electronic goods to Macys, Target, Walmart and others for Apparel and Toys categories. To identify the best deals, Zoomingo feeds the sales into its community-based Hot or Not rating engine, which receive over a million ratings every month. Based on these community ratings, Zoomingo shoppers are most excited about:

MACY'S - Rampage Boots
TARGET - Element 50" LED TDTV
AEROPOSTALE - 60% off everything on Black Friday
OLD NAVY - Black Friday Overnight Millionaire Contest

Leveraging these ratings, Zoomingo shoppers receive daily-personalized updates of the best Black Friday deals based on their store and category preferences resulting in over 20,000 items being added to their shopping lists every day. In addition, shoppers will be able to view a special section for Doorbusters along with store timings so they can maximize their valuable shopping time during Black Friday.

"This year over 140 million shoppers are expected to shop during the busy Thanksgiving weekend with nearly 7 of 10 smartphone owners using their devices for holiday shopping," said Shirish Nadkarni, CEO and co-founder of Zoomingo. "With Zoomingo, especially as stores are still changing their hours and offers, shoppers will be fully armed to smartly navigate through the crush of shopper traffic to find the best deals while saving enough time to spend with their loved ones."

Zoomingo is available free of charge at the Apple AppStore at and Google Play at For more information on Zoomingo, please visit us at, on Facebook at, and on Twitter via @Zoomingo.

About Zoomingo
Zoomingo, a top-ranked app on both Android and iOS platforms, with currently more than one million users, tracks sales at more than 70,000 local retail outlets across the nation from the top 100 retailers. Users can personalize their experience by identifying the brands and stores they love to shop and get relevant and timely sale notifications. The Zoomingo community actively curates the best local deals enabling Zoomingo to personalize the best deals to the consumer's individual shopping preferences. While at the mall, Zoomingo alerts them of the best deals and reminds them of items that they have saved to their shopping list.

Zoomingo was co-founded by Krishnan Seshadrinathan and Shirish Nadkarni, who also co-founded Livemocha, the world's largest language learning website with more than 15 million users. Nadkarni also founded mobile email pioneer TeamOn, which was acquired by RIM in 2002. Nadkarni left Livemocha in 2011 and had the opportunity to spend a lot of time with his wife -- an avid shopper. The experience of going from one store to another in the mall to find interesting things on sale quickly became tedious. Often, his wife might find an item, but not buy it because she wasn't sure if there was something similar that was cheaper in another store. As a self-described "typical male shopper," Nadkarni found the process time-consuming and frustrating, and searched for an app to help. Price comparison apps weren't always reliable, and retailer mobile apps were geared to making online purchases. Nadkarni knew there had to be a better way -- and the idea of Zoomingo was born.

Contact Information

  • For more information please contact:

    Belinda Young
    Telephone: 206-932-3145

    Jeremy Young
    Telephone: 206-291-3818