SOURCE: Zenprise, Inc.

Zenprise, Inc.

October 16, 2012 09:00 ET

Mobile Survey: 75 Percent of Organizations Will Deploy Line-of-Business Mobile Apps; 50 Percent Will Deploy "Mission-Critical" Mobile Apps

REDWOOD CITY, CA--(Marketwire - Oct 16, 2012) - Zenprise®, Inc., the leader in mobile device management (MDM) security and innovation, today released the results of a survey that polled 501 IT professionals on their mobile initiatives. Findings reveal that organizations are taking proactive and innovative approaches to their mobile strategies. Organizations are investing in mobile business initiatives, developing mobile apps, and getting a return on their investment.

Line-of-Business Mobile Apps
Organizations are going beyond addressing mobility as a security liability and using it strategically to increase revenue, reduce costs, and gain a competitive advantage. 74.7 percent of respondents said they have or will deploy mobile apps to support their line-of-business activities in the next 12 months. 52.2 percent have or will deploy mobile apps considered to be "mission-critical" to their organization.

Benefits to a Proactive Approach
23.4 percent of respondents reported generating a monetary return-on-investment (ROI) on their mobile initiatives. Of those who reported a monetary ROI, on average, every dollar spent on mobile returned $1.67. The most oft-cited primary benefit of mobile initiatives was competitive differentiation, at 31.8 percent. Another 18.9 percent of respondents cited an increase in revenue.

Shift in the Mobile App Landscape
Companies are moving away from publically-available apps in favor of ones that are custom-built for their needs. 81.0 percent of organizations will deploy custom apps in next 12 months. 40.2 percent will utilize a third-party (such as a systems integrator) to develop apps on their behalf, and 40.7 percent will develop custom apps themselves. Currently, 57.0 percent of organizations deploy apps that are downloadable from public app stores, but over the next 12 months that number will drop to 44.9 percent.

Security Remains Paramount
Despite the shift in thinking around how mobile initiatives can increase the bottom line, organizations still view security as the most important app capability. 79.8 percent cite data security and 79.1 percent cite secure access as the mobile capabilities that give respondents the most comfort in developing mobile apps.

Survey Infographic
To view or download the Zenprise survey infographic, please visit

About Zenprise
Headquartered in Silicon Valley, Zenprise provides the most innovative and secure mobile device management (MDM) solution, backed by the best customer service in the industry. Unlike most vendors offering device management software, we are focused on next generation MDM. This means making mobile apps "business-ready" and keeping mobile content secure, while harmonizing enterprise IT needs and the user experience. So, whether you are supporting "bring your own device," deploying mobile apps to your service fleet, or distributing sensitive documents to your board of directors, Zenprise makes it easy for you to put mobile to work.

Our extensive list of global customers and partners spans a cross-section of countries and vertical industries including: aerospace and defense, financial services, healthcare, oil and gas, legal, telecommunications, retail, entertainment and federal, state and local governments.

For more information about Zenprise, please visit or follow us on the Zenprise blog (, Facebook ( and Twitter (@zenprise_inc).