SOURCE: Kirusa

Kirusa

August 20, 2012 11:30 ET

Mobile Users Call in a Billion Times on Kirusa Platforms

Kirusa Voice SMS & Mobile Social Media Applications Are a Runaway Success With More Than 30 Carriers Across 20 Countries

NEW PROVIDENCE, NJ--(Marketwire - Aug 20, 2012) - Kirusa, the world's leading developer of Mobile Social Media and Value-Added Services (VAS), has announced that its platforms, deployed with over 30 mobile carriers, processed more than a staggering one billion calls in July this year, creating a new landmark in the company's history.

Monthly traffic on Kirusa platforms was 250 million a year ago, quadrupling to a billion this year. Cumulatively, Kirusa platforms have now processed 10 billion calls.

The impressive increase in traffic bears testimony to the rapid adoption of Kirusa mobile services across the globe. It also demonstrates the robustness and scalability of its platforms.

Kirusa reiterated that the growing number confirms the high traction of value added services like Voice SMS, Infotainment, and social media services. With a global mobile subscription base of 6 billion plus, as per International Telecom Union (ITU), and the growth being driven by the developing world, Kirusa believes VAS will play a defining role in the future as well.

The popularity of Kirusa's mobile services has fueled the company's global expansion to twenty countries across four continents. Kirusa which has a history and culture of innovation, with over twenty-five patents to its credit, has consistently kept pace with changing trends in consumer behavior, and the high adoption of Kirusa services is an affirmation of the same.

Carriers are giving a big thumbs up to Kirusa's platforms. Mr. Sanjoy Mukerji, Chief Commercial Officer Vodafone India, said, "I congratulate Kirusa for the achievement of this major milestone. Kirusa's platforms have proven to be extremely scalable, and cater to a growing need of modern consumers for whom a mobile phone is becoming a holistic tool of engagement and entertainment. We are delighted to see that the Kirusa platforms and services are being used by millions of mobile subscribers."

Mr. Mrinal Roy, COO, Airtel Ghana, said, "Kirusa's feat is a testimony to the high value that it offers to its partners. It also points to the high adoption of Voice SMS Service and mobile social media. Given the huge potential of mobile growth in Africa we are sure that Kirusa will play a defining role in the adoption of value added services in the continent. We wish them all success."

Mr. Inderpal Singh Mumick, CEO at Kirusa, said, "I am delighted that tens of millions of mobile users across the globe are finding value in Kirusa services and making them a part of their mobile experience. We thank all our partners and mobile subscribers, whose support and loyalty has helped us reach the milestone of a billion calls in a single month. As we enter the age of data services and smartphones, integration of the many online activities with voice and SMS greatly enhances consumers' comfort."

About Kirusa

Kirusa is one of the leading global developers of Mobile Social Media and Value Added Services enabling mobile subscribers to reach out to their family and friends. Kirusa's solutions include the hugely successful Kirusa Voice SMS service, the world's most advanced Voice SMS solution, used by over 30 carriers around the world. Kirusa has pioneered a suite of social media applications that facilitate mobile subscribers to interact through voice. Kirusa provides an open platform with APIs to enable third parties to offer mobile applications services to mobile subscribers. Used by mobile subscribers tens of millions of times daily, Kirusa solutions are built on its patented and patent pending technology and its highly reliable and scalable open multimodal platforms. Kirusa has been recognized as one of the top 100 technology companies by Silicon India, and one of the top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in three continents. 'Kirusa Voice SMS,' is a trademark of Kirusa, Inc. For more information visit: www.kirusa.com.