SOURCE: AerServ

AerServ

October 14, 2014 13:08 ET

Mobile Video Ad Platform AerServ Officially Launches Free Mobile-First Mediation Platform for Publishers of All Sizes

Dozens of Deals Announced as Company Guarantees CPMs and Delivers Over 500MM Monthly Mobile Video Views per Month

NEWPORT BEACH, CA--(Marketwired - Oct 14, 2014) - AerServ, the only mobile-first video mediation platform, today announced the public launch and general availability of its free monetization platform for publishers and app developers. The news signifies the arrival of the largest independent mediation platform on the market to date and will benefit publishers of all sizes looking for mediation and ad serving solutions to help them monetize their mobile traffic. In addition to the news, AerServ is also guaranteeing a $6 CPM for mobile interstitial impressions to publishers who integrate by October 30, 2014.

In the platform's beta test period, AerServ worked with over 50 publishers to design a system that delivers on their precise mobile-video mediation and monetization needs including: cross device delivery, multi-type integrations and waterfalling and yield optimization. During that time, the platform averaged 500MM monthly mobile video views, making it one of the only sources of mobile video inventory at scale (others are YouTube and Facebook).

CEO Josh Speyer said, "Mobile Video is expected to grow by 300% in the next 5 years to more than $40B. It is increasingly mission-critical for companies to fully monetize this medium, but the options are currently limited. Other options don't offer the kind of high touch customer service that we do. Our goal in launching AerServ is to empower app publishers and developers of all sizes with a mobile-first video technology platform and superior customer service."

Based on reports from more than 65 publishers using AerServ's mediation platform, AerServ clients have enjoyed, on average, a 30% increase in eCPM, helping them expand video advertising across in-app inventories.

A further testament to the company's strong market position, AerServ is guaranteeing $6 CPMs for publishers, a move that is rare among ad networks or exchanges. In addition, the high CPM guaranteed eclipses those from banners or other ad units, meaning that publishers will be able to generate more revenue from their mobile inventory. To learn more, contact info@aerserv.com.

About AerServ:

AerServ is the leading mobile ad serving and mediation platform, specializing in mobile video technology, with proprietary yield optimization tools that increase revenue across all formats and ad units. AerServ works in alignment with thousands of apps, from premium publishers to independent developers, to optimize their existing ad network revenue through mediation, and tap into aerMarket's demand inventory to supercharge their earnings. AerServ's entire platform and infrastructure were built with a publisher-first mentality. Technical integration is super simple, and publishers can serve multiple ad formats through one integration, reducing time even further. Publisher's get best-in-class support with hands-on care from integration specialists, account managers, and software engineers. Whether you are looking for a simple way to monetize your mobile inventory or an advanced way to increase revenue, AerServ can get you there easily and efficiently. The company was founded in 2013 and has offices in Newport Beach, Calif. Visit AerServ at www.aerserv.com or follow us on Twitter at @AerServ

Contact Information

  • Press Contact:
    Cassady Nordeen
    Blast PR on Behalf of AerServ
    718-644-0273
    Email Contact