Contact Information: Media Contact: Philippe Winthrop Aberdeen Harte-Hanks (617) 854-5231 philippe.winthrop@aberdeen.com
Mobile VoIP: Increased Productivity & Lower Costs
Latest Report Confirms Higher ROI and Greater Savings for Best-in-Class
| Source: Aberdeen Group, a Harte-Hanks Company
BOSTON, MA -- (MARKET WIRE) -- March 6, 2007 -- In the newly released benchmark report "Mobile
VoIP: Fixed/Mobile Convergence in The Enterprise," Aberdeen Group, a
Harte-Hanks Company (NYSE : HHS ), found that the Best-in-Class, namely the
top 20% of organizations had, by far, the highest cost savings and
productivity gains from their mobile voice over IP (VoIP) implementations.
In fact, Best-in-Class organizations save over $150 per user per year and
delivered an average ROI of 49% -- almost three times that of all other
organizations surveyed.
The report analyzed organizations' use of mobile VoIP to better understand
how Best-in-Class organizations leveraged the technology to improve their
workforce's productivity and lower their cellular costs. In fact, 69% of
organizations surveyed look to mobile VoIP as a way to enhance
productivity, while 60% also expect to reduce their cellular costs. Over
300 organizations worldwide contributed their experiences to the study in
order to be heard.
The Best-in-Class organizations represent the top 20% of the responding
organizations and are defined on the basis of Process, Organization,
Knowledge and Technology. "Best-in-Class organizations deploy a mobile VoIP
solution for the productivity benefits first and for the lower cost
second," said Philippe Winthrop, Research Director for Wireless and
Mobility research. "They are using mobile VoIP to develop seamless coverage
capabilities within the enterprise and implementing tools such as mobile
instant messaging to provide their employees a mobile dimension to their
unified communications solution."
Additionally, "Best-in-Class organizations are four times more likely than
others to have a high level of expertise in integrating their mobile VoIP
solution with other unified communications solutions," said Winthrop.
"They understand how to most effectively leverage the technology for a
unified and mobile voice and data network."
The report, underwritten by Aruba Networks, SpectraLink, Siemens and Agito
Networks, provides readers with findings on how best-in-class organizations
are exploiting enterprise mobile VoIP technologies compared to others, and
recommends clear actions to take. Wireless LAN coverage, levels of usage
within different business units and key performance indicators are
reviewed. A complementary download of the report is available at:
http://www.aberdeen.com/link/sponsor.asp?cid=3900
About the Aberdeen Communications channel
Centered on enterprise communications technologies -- IP telephony,
networks, applications, hosted services, service provider management,
wireless and mobility -- the Communications channel leverages the skills of
our world-class communications-focused analyst team within the context of
the Aberdeen fact-based research model.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
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about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.