SOURCE: Aberdeen Group, a Harte-Hanks Company

March 06, 2007 12:41 ET

Mobile VoIP: Increased Productivity & Lower Costs

Latest Report Confirms Higher ROI and Greater Savings for Best-in-Class

BOSTON, MA -- (MARKET WIRE) -- March 6, 2007 -- In the newly released benchmark report "Mobile VoIP: Fixed/Mobile Convergence in The Enterprise," Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that the Best-in-Class, namely the top 20% of organizations had, by far, the highest cost savings and productivity gains from their mobile voice over IP (VoIP) implementations. In fact, Best-in-Class organizations save over $150 per user per year and delivered an average ROI of 49% -- almost three times that of all other organizations surveyed.

The report analyzed organizations' use of mobile VoIP to better understand how Best-in-Class organizations leveraged the technology to improve their workforce's productivity and lower their cellular costs. In fact, 69% of organizations surveyed look to mobile VoIP as a way to enhance productivity, while 60% also expect to reduce their cellular costs. Over 300 organizations worldwide contributed their experiences to the study in order to be heard.

The Best-in-Class organizations represent the top 20% of the responding organizations and are defined on the basis of Process, Organization, Knowledge and Technology. "Best-in-Class organizations deploy a mobile VoIP solution for the productivity benefits first and for the lower cost second," said Philippe Winthrop, Research Director for Wireless and Mobility research. "They are using mobile VoIP to develop seamless coverage capabilities within the enterprise and implementing tools such as mobile instant messaging to provide their employees a mobile dimension to their unified communications solution."

Additionally, "Best-in-Class organizations are four times more likely than others to have a high level of expertise in integrating their mobile VoIP solution with other unified communications solutions," said Winthrop. "They understand how to most effectively leverage the technology for a unified and mobile voice and data network."

The report, underwritten by Aruba Networks, SpectraLink, Siemens and Agito Networks, provides readers with findings on how best-in-class organizations are exploiting enterprise mobile VoIP technologies compared to others, and recommends clear actions to take. Wireless LAN coverage, levels of usage within different business units and key performance indicators are reviewed. A complementary download of the report is available at:

About the Aberdeen Communications channel

Centered on enterprise communications technologies -- IP telephony, networks, applications, hosted services, service provider management, wireless and mobility -- the Communications channel leverages the skills of our world-class communications-focused analyst team within the context of the Aberdeen fact-based research model.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

Contact Information