SOURCE: MobileMail (US) Inc.

March 14, 2007 09:11 ET

MobileMail Adds Significant Value and Experience to Its Board of Directors With the Introduction of Nigel Nicholas and Ian Downie as Non Executive Directors

LONDON -- (MARKET WIRE) -- March 14, 2007 -- MobileMail (US) Inc. (OTCBB: MBMU) is very pleased to announce that both Nigel Nicholas and Ian Downie have been appointed to the board as Non Executive Directors. Nigel & Ian have combined experience of over 45 years in creating excellent companies with outstanding financial track records across a variety of industries, especially within the telecommunications and I.T. sectors. Nigel & Ian will focus on MobileMail's aggressive rollout of its operations, especially with regards to securing more content and distribution channels with leading UK operators and content providers, as well as bolstering the US sales channels and utilising their extensive contact base and exemplary knowledge of the industry to actively pursue further M&A activity in 2007, allowing MobileMail to significantly add to its revenue in 2007. The first acquisition target has been identified, with revenues in excess of $4m, that fits perfectly with our strategy to become the leading provider of leading-edge mobile content and interactive services across North America, Europe & Asia.

Nigel Nicholas brings significant experience, knowledge and energy to MobileMail. He has 25 years of director level experience in developing and implementing winning strategies and operational plans within Ecommerce, Internet and Mobile Telecoms. Nigel is the CEO and co-founder of Move2Mobile Limited, the foremost Wireless Business Incubator and Accelerator in the UK. Before that, he was Director of Strategy and Operations at Lucent Technologies and, as part of their GSM infrastructure business unit, developed and executed the Business Strategy that grew the business unit from "start up" to a US $1.2 billion enterprise with over 2,000 employees in 5 worldwide locations in 3 years. Prior to that he was Chief Financial Officer for AT&T Network Systems for 6 years covering the UK & Ireland.

Ian Downie has a proven track record of creating successful technology focused businesses having successfully supported over 50 start-up to early maturity companies in the last 3 years alone. Ian has established an extensive network of contacts across the industry, notably with; British Telecom, CISCO, IBM, Microsoft, Motorola, Nokia, O2, Orange, Oracle, Siemens, Sony Ericsson, SUN, Symbol, and Vodafone among many others. His wealth of knowledge and experience in identifying industry niches and exploiting market opportunities will significantly increase the pace of our accelerated development in 2007, reflected in a healthy flow of new sales agreements and of course revenue. Ian also brings with him excellent working knowledge of securing contracts and working with the very highest caliber brands such as Coca Cola, IBM, Starbucks, Vodafone, Becks, Europcar and Somerfield among others. His proven ability in identifying opportunities and closing large deals will significantly assist the company in moving forward with its strategy of further M&A activity within the mobile industry.

With direct access to a large number of highly innovative and dynamic mobile companies, Nigel and Ian are an excellent addition to the current management team. With a total combined portfolio of over 500 companies MobileMail is in an excellent position to hand pick and approach the very best companies in this exciting and fast growing mobile industry. With expected revenues in the mobile gaming & content market increasing from $2.4 billion in 2006 to a huge $7.2 billion by 2011(1), MobileMail is ideally positioned to grow exponentially in 2007 and beyond.

Nigel Nicholas will extend MobileMail's portfolio of content and distribution channels and content providers both within the UK and also will expand and strengthen the European & US sales channels. Finally, Nigel will establish collaborations with leading companies within the business to significantly enhance MobileMail's acquisition strategy.

Gary Flint, Director of Business Development comments, "We are all delighted that MobileMail has assembled such an excellent and experienced board of directors. Both Nigel and Ian have a proven track record of creating winning business strategies within the technology sector as well as in-depth specialist knowledge of the mobile industry. MobileMail is embarking on an aggressive growth strategy and through recruiting such highly qualified and experienced industry professionals we have taken huge steps towards achieving our goal of becoming the leading mobile content and service provider. I am looking forward to utilising their skills and contacts to significantly add to our bottom line in 2007 through our planned M&A activities with in the industry."

Nigel Nicholas adds, "The mobile entertainment industry is rapidly changing. MobileMail has identified a huge opportunity to establish themselves as a market-leading provider of mobile content and services through their planned consolidation within the industry. I am looking forward to using my experience in growing successful and sustainable business strategies to help ensure the continued expansion of the company."

Ian Downie adds, "I am really looking forward to working with the exciting team MobileMail are putting together. My knowledge and experience gained within the industry provides me with a great opportunity to generate serious returns for the company both through securing the highest quality mobile content and establishing efficient and lucrative routes to market. Furthermore, I am really looking forward to the opportunity to consolidate MobileMail's position through facilitating and shaping their acquisition strategy in 2007."

About MobileMail

MobileMail is a leading multimedia content and service provider. As part of its strategy, MobileMail has recently acquired the leading Finnish developer of mobile multimedia and gaming content, Oy Tracebit AB, which is one of the longest standing European mobile gaming and application developers. Tracebit has added more than 150 sales channels and distributors all over the world to MobileMail's existing client base. MobileMail is undertaking an aggressive sales strategy through these new sales channels consisting of global telecom operators and mobile service aggregators enabling sales to among others Vodafone, Sprint, China Telecom, and Orange. MobileMail is looking to expand its business further through new strategic acquisitions of other mobile content developers in 2007.

MobileMail has also been very active on other fronts in building out its business plan to become the leading multi-media content and service provider within the mobile industry. To this end, MobileMail is continuing its discussions to include a number of very highly experienced professionals to its management team and board. Additionally, the company has two new mobile games that will be launched in the near future with partners that are household names within their sports. Lastly, MobileMail is in advanced discussions to enter into a content sourcing agreement to be the aggregator and seller of other (non-gaming) premium mobile software products that will ultimately be bundled with MobileMail's own products and sold through MobileMail's own web portal, as well as Tracebit's 150+ current distribution channels.

MobileMail is ideally positioned to become the leading multi-media content and service provider within the mobile industry through the creation of its one-stop shop for purchasing and distributing the very best in online and mobile content and entertainment solutions, creating an interactive online "YouTube" style portal, and developing a mobile on-line community in line with a mobile "MySpace."

FORWARD-LOOKING STATEMENTS: Statements about MBMU's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. MBMU's actual results could differ materially from expected results. MBMU undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this objective; MBMU will appropriately inform the public.

(1) Source: http://www.informatm.com/itmgcontent/icoms/s/press-releases/20017369810.html;jsessionid=0BCDA599FC29367E74C621F587CB8F87

Contact Information

  • For more information on MobileMail, please visit http://www.mailsms.co.uk
    or contact:
    Gary Flint
    Director of Business Development

    MobileMail (US) Inc.
    Suite 5.12
    MLS Business Centre,
    130 Shaftesbury Avenue,
    London,
    W1D 5EU
    Telephone: +44 (0)20 7031 1193
    E-Mail: Email Contact