MobileMonday Toronto

MobileMonday Toronto

November 30, 2006 09:00 ET

MobileMonday Toronto-Takes a Bite out of Mobile

TORONTO, ONTARIO--(CCNMatthews - Nov. 30, 2006) - On Monday, December 4th, MobileMonday Toronto will showcase the Canadian success story BiteTV, a year old digital channel that has launched 2 versions of their TV programming on mobile handsets. Jeffrey Elliot, founder and CEO of BiteTV will share with the audience his journey in launching the new mobile, web and traditional TV broadcast formats.

"This is an exciting opportunity for MobileMonday Toronto to have the pioneer of a ground breaking, next generation media format, share his insights into the mobile industry and interactive programming. We are thrilled to have Jeffrey join the session," says Jim Brown, co-founder of MobileMonday Toronto. Co-founder Alex Bosika adds "we hope this provides some lessons and encouragement for other Canadian entrepreneurs attending the event".

The subject for the event is timely as traditional broadcasters try to invigorate their business with additional revenue. In their current battle with cable companies this week, broadcasters are trying to make their case to the CRTC for permission to charge new incremental fees to be levied to households thereby raising the cost of basic cable subscriptions to consumers.

The December 4th MobileMonday Toronto event starts at 6:30pm.

MobileMonday Toronto - December 4th, 2006 at 6:30pm

The Topic

In this session Jeffrey will discuss his journey in launching this successful entertainment format - from concept to live programming:

- The idea

- The action plan

- Commercial launch

- Lessons learned along the way - what worked and what did not

Jeffrey Elliott: Founder, President & CEO

Jeffrey Elliott brings twenty-five years of strategic and creative experience in broadcasting, production, Internet, radio and print to his latest venture, GlassBox TV, and interactive Digital Broadcast and Production Company.

Prior to this, he provided guidance and strategic evaluation of interactive opportunities as Senior Vice President of Alliance Atlantis. Working directly with the Chairman/CEO and presidents of the company's operating groups in Broadcasting, Television and Motion Pictures, he successfully developed a comprehensive business plan that maximized interactive/convergent opportunities. This included broadcast websites, on-demand video and interactive components for Television productions.

As Managing Director of NetStar Interactive, Jeffrey established a unique internet programming philosophy that fully integrated television programming with internet activities, allowing the audience the opportunity to interact with television. As Director of Programming of TSN, he was responsible for commissioning 2,000 hours of programming annually. He executive produced and designed multifaceted and complex projects such as the Gemini award winning, Legends of Hockey, and successfully operated TSN Sports Radio.

At CTV, he managed multimillion-dollar productions ranging from Bizarre and Miss Canada Pageants to CTV Primetime Variety and Comedy shows.

Jeffrey established a sales and marketing department for a full service communications company, Tier One Communications, which specialized in television, print, advertising and corporate communications for Canada's Fortune 500 companies.

His expertise has been called upon for numerous public speaking engagements, both nationally and internationally, including such topics as "Convergence is Reality "and" The Future of Online Entertainment.


Fort York Armoury, FREE parking behind the Armoury (north side)
Address: 660 Fleet Street, Officer's Mess Hall, 2nd Floor
Phone: (416) 755-1727
Time: 6:30pm

CCNMatthews ( is the official media sponsor for MobileMonday Toronto. Catering services provided by Stephanie Rubin's The Busy Bee (

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