Mobilicity Challenges Calgarians to Get More Wireless for Less Money on New Unlimited 3.5G Network

CALGARY, ALBERTA--(Marketwire - April 27, 2011) -

Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.

Calgarians' days of paying among the most expensive wireless rates in Canada are over. Mobilicity is launching its mobile network in Calgary tomorrow with unlimited talk, text and data plans designed to save local consumers millions of dollars every year.

"We challenge Calgarians to try our state-of-the-art 3.5G network and seriously think about what they get from their current wireless carriers," said President and CEO Dave Dobbin. "There's a reason a growing number of Canadians in other cities have been switching to our flat-rated, unlimited plans. Mobilicity customers don't give up anything except contracts that handcuff them to expensive extra charges and surprises on their bills."

To demonstrate the quality of its unlimited network, the rising new carrier today also launched the 'Mobilicity Network Challenge'. A modern-day twist on the iconic soft-drink challenge, Mobilicity's interactive digital touch-screen and handset kiosk will travel across the city asking Calgarians if they can tell a difference between Mobilicity's new network and competitor networks with the opportunity to win BlackBerry devices.

"The Mobilicity network offers a fantastic user experience," Dobbin added. "It was built by Ericsson, the world's network equipment leader. They've built many of the best mobile networks around the world. The biggest difference between our network and those of our competitors is ours comes with better value for the customer. For $35 a month, you can get unlimited talk, text and data – an incredible deal for Calgarians."

Unlike the country's Big Three wireless oligarchy, Mobilicity does not have contracts or punitive early contract termination fees, credit checks, or monthly bills laced with extra fees and surprise charges.

Calgary Grand Opening Specials

Mobilicity carries an excellent lineup of popular name-brand mobile phones, including BlackBerry and Android smartphones – all sold without contracts. It recently introduced Samsung Nexus S, Samsung G-Touch and Nokia E73 devices.

To celebrate its arrival in Calgary, Mobilicity is offering Grand Opening Specials. Its top-of-the-line plan, normally priced at a phenomenal $60/month is available in Calgary for only $45 for a limited time. The plan includes unlimited local talk, unlimited text and picture messaging, unlimited North American long distance, unlimited global texting, call features including Caller ID, voice mail and call waiting PLUS unlimited data and BlackBerry Internet Service.

Mobilicity also introduced its innovative international long-distance offerings that make calling friends and family overseas affordable and convenient.

Its Unlimited Asia add-on provides direct-dial, unlimited long distance to China, Hong Kong, India and Singapore for $20 a month with any Mobilicity talk plan. To make calling to countries, like the Philippines, Jamaica, Iraq, Pakistan and the United Kingdom more affordable, the company also offers Multi-Minute bundles and pay-per-use international long-distance rates that rival calling cards.

Mobilicity has 70 points of distribution in the Greater Calgary Area. To find the nearest Mobilicity store, the company offers a store locator on its website (www.mobilicity.ca).

About Mobilicity (DAVE Wireless)

Mobilicity, Canada's UNLIMITED 3.5G mobile operator, provides nationwide coverage with unlimited zones to make wireless communications more affordable and easier to use. Mobilicity's pay-in-advance unlimited talk, text and data plans ensure 100 percent bill certainty – without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups in 2010 by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

B-roll footage of the launch event will be available via satellite on Wednesday, April 27th at 6:30 – 6:45 p.m. Eastern.