Mobiliya Technologies Announces Custom ROM for Indian Market With 40+ Features for Consumers

MOUNTAIN VIEW, CA--(Marketwired - Jun 3, 2015) - Mobiliya Technologies today announced the release of an India-specific custom read-only memory (ROM) with forty plus consumer-centric features. The company announced its strategic focus on the Indian device market, presently a fierce bed of competition between Indian brands and Chinese manufacturers. Mobiliya KratOS, a secure and manageable custom ROM, first introduced for enterprise devices, now brings the same performance, security and control to consumers. The Mobiliya KratOS custom ROM is powered by the cloud, with application and data management and works smoothly with most chipset platforms. It is built with enhanced personal safety and security, with special privileges for family control and personalization.

Krish Kupathil, CEO at Mobiliya Technologies says, "Mobiliya KratOS aims to provide a compelling user experience and a bouquet of features for consumers also enabling device manufacturers to manage their brands and services. A KratOS-powered device becomes much more powerful with integrated and seamless services built in. It's a win-win for the consumer and the device manufacturer. Consumers enable only those services that they choose and device manufacturers can remotely service device performance."

Well suited to the sudden surge of transactions on mobile and credit card enabled apps, Mobiliya KratOS provides three layers of security to protect users against fraudulent transactions. The custom ROM also provides amazing customization features and personalized theming engines with the ability to store and share themes from KratOS Cloud. Mobiliya KratOS allows trusted groups of friends or family to share personalized themes, wallpapers and content. Additionally, with the increased acceptance of smart phones amongst the elderly, Mobiliya KratOS offers cloud management to remotely set up accounts, download and solve device-setting issues.

Mobiliya Technologies is forging partnerships with various Indian brands and Chinese manufacturers to help differentiate their devices. With an increased number of device-dependent services consumed by users, Mobiliya KratOS enables stickiness for the device. Mobiliya KratOS also aims to increase post-sale revenue for the phone manufacturer, as manufacturers are taking control of the aftermarket service of the device, managing device performance, taking device performance feedback to better vendor channels and provide cloud-based device-dependent services. The Mobiliya KratOS cloud has the ability to be hosted locally in India with enhanced security, data sovereignty and control. The device brands can also create Mobiliya KratOS-powered devices for Indian government and semi-government bodies with the right encryption and security needed. Mobiliya KratOS allows for cloud-based regionalization of the device, allowing a single device to be sold across various geographies.

"The Indian market has become intensely competitive due to the large number of Chinese and local players competing fiercely. Various smartphone devices are vying for the mind-space of the Indian consumer. To make an indelible mark, device manufacturers need to differentiate their devices. As hardware differentiations are easily replicated, there is a need to develop stickiness and post-sale revenue through custom ROM platforms like Mobiliya KratOS. This race for software differentiation on devices is only going to heat up with locally available devices under the government led Make In India programme," said Mohan Kumar, Partner at Norwest Venture Partners.

For more information, visit www.mobiliya.com.

About Mobiliya Technologies: Mobiliya Technologies designs and builds differentiated devices for a variety of vertical industries, consumers and enterprises. With development centers in United States, Canada, India, China and South Korea, Mobiliya Technologies boasts a comprehensive innovation driven mobility product portfolio to provide customers with a compelling and sustained market advantage. Devices incorporating Mobiliya technology and platforms are being used in education, defense, security, manufacturing, oil and gas, and other niche verticals that require specialized devices. For more information, visit www.mobiliya.com.