Mobio Identity Systems Partners With Shaw Media to Turn Canadian TVs Into Interactive Payment and Marketing Machines

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 27, 2011) -

Editor's Note: There is both a picture and video included with this press release.

Mobio Identity Systems, an international mobile payment and marketing company, is pleased to announce its exclusive partnership with Toronto-based Shaw Media to be Mobio's first and only Canadian broadcast sales representative. For an initial term of 15 months, Shaw Media will be the official broadcast reseller of Mobio payment and marketing applications to advertising agencies, media buying services and direct clients across the country.

"Mobio's innovative approach to interactive marketing and advertising gives Shaw Media an added edge in our highly competitive sales environment," said Errol Da-Ré, Senior Vice President Sales, Shaw Media. "Together with Mobio, we will be able to deliver a uniquely personalized and valuable broadcast experience to all of our customers and clients."

Broadcasters and advertisers are quickly recognizing the potential for QR barcodes to change the face of their industry. With media fragmentation pulling the attention of consumers in multiple different directions, advertisers are having a difficult time reaching and meaningfully engaging their customers. By leveraging their core assets, Mobio and Shaw Media will bring broadcast media to life in two very powerful ways, engaging customers like never before through:

• Interactive Marketing – Allowing viewers to exchange information and receive personalized offers by scanning a barcode directly off of a TV with a Smartphone; and,
• Processing Payments – Allowing viewers to securely purchase products and services by scanning a barcode directly off of a TV with a Smartphone.

"According to our recent research, 77% of QR barcode scanning is occurring digitally – both online and on TV – so partnering with a high profile broadcaster like Shaw Media is a tremendous opportunity," said Mark Binns, Chief Marketing Officer, Mobio Identity Systems, Inc. "This partnership will allow our collective customer base to engage on a whole new level, adding massive value for viewers and significant revenue potential for advertisers and brands."

For more information about Mobio, visit www.facebook.com/mobioid.

To download the Mobio app to your smartphone, visit www.getmobio.com.

About Mobio Identity Systems, Inc.

Mobio Identity Systems is an identity management company specializing in mobile commerce and mobile marketing applications. Mobio® is the Company's flagship application available on iPhone, Android and Blackberry. Mobio enables "interact anywhere" capabilities by turning Smartphones into "payphones" and "identity exchange devices". Using patented security technology and open source QR barcodes, Mobio allows consumers and businesses to transact and interact anywhere, anytime. Mobio cloaks credit card and identity details during all transactions and interactions thereby protecting the user's identity. The Company is headquartered in Vancouver, B.C., Canada.

About Shaw Media

Shaw Communications Inc. is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (TSX:SJR.B)(NYSE:SJR). For more information about Shaw, please visit www.shaw.ca.

To view the photo associated with this press release, please click the following link: http://media3.marketwire.com/docs/shawmedia-release%20barcode.jpg.

To view the video associated with this press release, please click the following link: http://www.youtube.com/watch?v=hfMmajHMWR8.