LX Ventures Inc.

LX Ventures Inc.

January 10, 2014 12:22 ET

Mobio INsider Adds Sports Vertical With Addition of Cristiano Ronaldo

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Jan. 10, 2013) - LX Ventures Inc. (TSX VENTURE:LXV) ("LXV" or the "Company") and portfolio company Mobio ("Mobio") are pleased to announce that Mobio has signed on Portuguese footballer Cristiano Ronaldo as a social media influencer. Cristiano plays for Real Madrid and serves as captain on the Portuguese national team. He is also the highest paid footballer and the first football player in the world to surpass 50 million likes on Facebook. Most recently, Cristiano helped secure Portugal's spot in the 2014 FIFA World Cup by scoring the three goals that won the game. Cristiano is globally recognized and has over 23 million Twitter followers and 70 million Likes on Facebook.

Cristiano Ronaldo joins a growing list of celebrity influencers who will use Mobio INsider to rewards their fans in a socially engaging experience. He is the first addition to Mobio INsider's sports vertical and will use the technology to better filter through the requests and needs of his global fanbase. Mobio INsider allows influencers to easily identify and produce widely sought after and in-demand content by including fans in the content creation process.

"I'm so thankful for the great support I get from my fans. With the World Cup on the horizon, Mobio is a perfect way to communicate with them and share my experience as it happens!" said Cristiano Ronaldo.

Mark Binns, president of Mobio, said, "An international football star like Cristiano is a perfect way to start our sports vertical. His global presence exposes us to the entire world, and our tools will enable him to communicate with fans in a more intimate and efficient manner. Sports fans are a very engaged group and I am excited to begin adding sports influencers to Mobio with Cristiano as our lead adopter."

About LX Ventures

LX Ventures is a publicly traded technology accelerator that acquires, integrates and accelerates high growth technology companies. We are vertically integrated with internal best-in-class practice area teams in sales, marketing, engineering and finance that are leveraged to turn our portfolio companies into industry leading organizations, one by one. We are in the business of building businesses. For further information about LX Ventures, please visit: www.lxventures.com.

About Mobio

Mobio's flagship product, Mobio INsider, is a free fan directed content platform that rewards fans with exclusive content from the stars they love. Using state-of-the-art proprietary technology, the star responds to fan requests for unique, specific content through a highly engaging social experience, while enhancing the star's social media following and boosting awareness of brand partners. To learn more, please visit www.mobio.net.



Mike Edwards, CEO

CAUTIONARY NOTE: FORWARD-LOOKING STATEMENTS. Other than statements of historical fact, all statements included in this news release, including, without limitation, statements regarding future plans and objectives of LX are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Factors that could cause actual results to differ materially from those expected by LX are those risks described herein and from time to time, in the filings made by LX with Canadian securities regulators. Those filings can be found on the Internet at: http://www.sedar.com.

Neither the TSX Venture Exchange nor its Regulatory Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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