VANCOUVER, BRITISH COLUMBIA--(Marketwired - Feb. 21, 2014) - LX Ventures Inc. (TSX VENTURE:LXV) ("LXV" or the "Company") and portfolio company Mobio ("Mobio") are pleased to announce that Mobio has signed on American actress Vanessa Hudgens as a social media influencer. Hudgens has appeared in various films such as Machete Kills, Spring Breakers, Sucker Punch, and most recently Gimme Shelter. Vanessa has an active social media fan base with a collective reach of over 18 million fans on Facebook, Twitter, and Instagram.
Vanessa joins a line of Mobio celebrity influencers who actively use the platform to forge stronger bonds with their fans. Using Mobio INsider, influencers are able to cut through the clutter and better identify popular requests to respond to. Mobio INsider allows influencers to create more intimate and personal interactions with fans in a simple and organized manner.
"I love engaging and interacting with my fans! I can't wait to start answering their questions," said Vanessa.
Mark Binns, CEO of Mobio, said, "The kind of engagement Vanessa has with her fans is unbelievable and Mobio is the perfect platform to help streamline the process for her. I think a lot of fans are going to be really happy to know they have a chance to interact with and get recognition from their favourite idol on Mobio INsider."
Mobio's flagship product, Mobio INsider, is a free fan directed content platform that rewards fans with exclusive content from the stars they love. Using state-of-the-art proprietary technology, the star responds to fan requests for unique, specific content through a highly engaging social experience, while enhancing the star's social media following and boosting awareness of brand partners. To learn more, please visit www.mobioinsider.com.
About LX Ventures
LX Ventures acquires and accelerates high growth technology companies. We are vertically integrated with internal best-in-class practice area teams in sales, marketing, engineering and finance that are leveraged to turn our portfolio companies into industry leading organizations, one by one. We are in the business of building businesses. For further information about LX Ventures, please visit: www.lxventures.com.
ON BEHALF OF THE BOARD
LX VENTURES INC.
Mike Edwards, CEO
CAUTIONARY NOTE: FORWARD-LOOKING STATEMENTS. Other than statements of historical fact, all statements included in this news release, including, without limitation, statements regarding future plans and objectives of LX are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Factors that could cause actual results to differ materially from those expected by LX are those risks described herein and from time to time, in the filings made by LX with Canadian securities regulators. Those filings can be found on the Internet at: http://www.sedar.com.
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