VANCOUVER, BRITISH COLUMBIA--(Marketwired - Sept. 4, 2014) - Mobio Technologies Inc. (TSX VENTURE:MBO)(OTCQX:MBIOF), parent company of MobioINsider, the premier social network for social influencers and brands, is pleased to announce that it has entered into a revenue share agreement with GP Inc., producers of the "Where's My Lamborghini" cross-platform, mobile map game, for Microsoft Mobile, Nokia Lumia, and Automobili Lamborghini.
The company will be working with GP Inc.'s Helsinki based executive team, Microsoft's Lumia group, local media partners DMI, and Virgin Radio Dubai's Kris Fade, for the upcoming game launch in Dubai, currently scheduled for Q4 2014. Microsoft are utilising GP Inc.'s cross-platform game concept for the roll-out of new Lumia handsets in the UAE, and other strategic global markets.
GP Inc. will integrate Mobio's SMO (Social Media Optimization) streams; the INsider social network as the designated engagement platform, and the Strutta social promotions platform. The agreement provides for an equal revenue sharing program between GP Inc. and Mobio.
Mr. Pekka Sarssi, CEO of GP Inc. describes the concept; "The WML platform integrates the mobile map game - to find the Lamborghini somewhere in the UAE - and a reality-show style competition, packaged as an 8-part prime time TV series, featuring 6 finalist teams battling it out in a variety of mental and physical challenges, to win the new Lamborghini Huracán LP 610-4."
The WML game application uses here.com maps for Smartphones running WP, iOS and Android operating systems. The WML platform is designed to create global, social media focused interactions, game-play entertainment, and will be delivering 40,000 instant rewards to participants. During the TV show, local celebrities are paired with each finalist and the teams compete against each other in activities ranging from paintball shoot-outs to skydiving. The teams will capture footage using their Nokia Lumia Smartphones as they video document their entire experience.
"Partnering with Mobio is an excellent opportunity that will bring great value to the promotion of the game, the TV program, and our global brand partners. Our brand fusion model is enhanced by Mobio's SMO tools…robust and flexible, we can seamlessly integrate them into our communications and promotional strategy, including a customised INsider social platform… We are excited to be working with Mike and his talented team…", said Mr. Sarssi.
"The WML cross-platform execution is an exciting implementation of social mobile engagement in an exciting geographical market," said Mike Edwards, CEO of Mobio Technologies. "By including the Mobio INsider and Strutta streams, GP Inc. and Mobio Technologies are able to further increase engagement of fans during the competition, and capitalize upon the resulting revenue opportunities."
About GP Inc.
GP Game Production Inc. is the owner and developer of the cross-platform mobile game and TV format, "Where's My Lamborghini". GP Inc. is a communications company that specialises in brand fusion activations utilising gameification and mobile technologies, to create high quality, cross-platform entertainment content. Their global brand partners include Microsoft Mobile, Nokia Lumia, and Automobili Lamborghini.
Their Brand Fusion concept is a through the line ATL/BTL and 360 degree cross-platform activation strategy, designed to entertain, engage and expand consumer touch points. GP create simple but exciting game concepts, that challenge and ignite users imaginations, and deliver relevant rewards throughout the activation.
About Mobio Technologies Inc.
Mobio Technologies is the parent company of MobioINsider, the premier social network for social influencers, with its "Be Social. Get Paid" revenue sharing platform. MobioINsider allows these influencers to monetize high rates of fan engagement. In addition to MobioINsider, Mobio operates Strutta, a social promotions platform that helps marketers bring potential customers from stranger to fan to customer. Mobio Technologies is a publicly traded company on the TSX-V and the OTCQX, headquartered in Vancouver, BC. To learn more, visit www.mobio.net.
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