SOURCE: Mobiquity


January 31, 2012 09:00 ET

Mobiquity App for New York Post Goes Live; New Android Tablet App Extends Post's Award-Winning Coverage to Readers On the Go

Newspaper Turns to Mobile as a Strategy to Strengthen Revenues, Capture New Readers

BOSTON, MA--(Marketwire - Jan 31, 2012) - Mobiquity (, a professional services firm specializing in the design, build, deployment and management of innovative enterprise-class mobile solutions, today announced it launched a new Android tablet app for the New York Post, the oldest continually-published newspaper in the U.S. and one of New York City's most widely-read dailies. The new app enables the New York Post's hundreds of thousands of readers to access the paper's award-winning news, sports and entertainment content, in a vibrant, on-the-go format.

The Post has been at the forefront of the newspaper industry's move to make content available to subscribers digitally. They have developed reading experiences for all sized phone and tablet devices, and as such has sought to expand its readership base through mobile. The new Mobiquity Android tablet app is the Post's latest tablet app, following new apps for iPads, iOS and Android phones.

What's New:

  • Mobiquity designed, developed and deployed a New York Post app for Android seven- and 10-inch tablets, and built its subscription-licensing service to support these tablets.
  • The app, which Mobiquity manages, is compatible with the Android 2.3 and 3.0, and is customized for each version so the user enjoys a quality experience. The reading experience is also customized for 7" and 10" screen sizes.
  • Further, the app's technology can be adapted for future devices and platforms, providing further cost savings to the Post.
  • The app is available at the Android Marketplace and Amazon Appstore for $9.99 a month, $54.99 for six months and $99.99 annually.

Comments on the News:
"Delivering content via tablet devices is an increasingly critical business strategy for the Post," said David Rozzi, Director of Digital Projects of the New York Post. "So choosing a partner to develop our first Android tablet app was an important decision. We found Mobiquity's depth of experience and breadth of offerings to be unique in the mobile services market. And our experience working with the company, through initial concepts of app deployment, was outstanding. Mobiquity bridged strategy with real life implementation in a way that enabled us to create a high quality app and subscription system using a technical infrastructure on which we can continue to build."

"Pew Research Center data says 44% of Americans now get their news through one or more internet or mobile sources," said Bill Seibel, CEO of Mobiquity. "Given the implications on business models due to the decline in print subscriptions and traditional advertising, newspapers that fail to quickly reinvent how they satisfy their readers' mobile news consumption risk an uncertain future. The New York Post is well ahead of many of its peers in creating innovative new mobile applications that enable its readers to access the publication's award-winning coverage, on the go. Mobiquity's new Android tablet app takes the Post's focus on mobile as a news platform one step further, delivering a quality experience for readers using a technology the Post can continue to adapt for future devices and platforms."

About Mobiquity
Mobiquity is a professional services firm working with the Global 2000 to design, build deploy and manage enterprise-class mobile solutions. With Mobiquity, clients uniquely benefit from the breadth and depth of our cross-disciplinary teams to unleash the power of mobile. Our strategists map out how mobile technology can drive business innovation. Our user experience designers create apps that engage the user and promote the brand. And our development team builds integrated business solutions that drive success. Co-founded by consulting veteran Bill Seibel (COO, Cambridge Technology Partners, CEO, ZEFER) and leading mobile strategist Dr. Scott Snyder (President, Breakthru Advisors, CEO and President, Decision Strategies International), Mobiquity has teamed the leaders from the client-server and internet waves with those driving innovation in mobile today. To learn more, visit

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