SOURCE: Mobiquity


November 01, 2012 09:00 ET

Mobiquity Chief Strategy Officer to Lead CETW Mobile Technology and Customer Service Session

Mobiquity Clients OTG Management, Practically Green to Discuss Emerging Mobile Technologies for Customer Engagement

BOSTON, MA--(Marketwire - Nov 1, 2012) - Mobiquity (, a professional services firm creating innovative mobile solutions and apps that drive business value, today announced its President and Chief Strategy Officer, Scott Snyder, will lead a panel discussion at Customer Engagement Technology World (CETW) that will examine how smartphones and tablets are revolutionizing the customer service industry.

Held at the Javits Convention Center in New York City on Nov. 7 - 8, CETW sessions will also feature two Mobiquity clients. Albert Lee, chief technology officer of OTG Management, will be a featured panelist in Snyder's customer service session, discussing how Mobiquity's mobile application strategy and services have driven improvements in their business models. Susan Hunt Stevens, founder and chief executive officer of Practically Green, will be a panelist in a discussion about how gamification has become an important and powerful tool to enhance brand strategy and business results.

Mobiquity also will be exhibiting at the show in the Mobile Engagement Zone at booth #628. Visitors to the booth are invited to sign up for a complimentary mobile assessment of their mobile initiatives, from a strategic, architectural or user experience design perspective.

Details about both sessions are included below.

"How Tablets & Smartphones Are Transforming Customer Service"

Scott Snyder, president & chief strategy officer, Mobiquity (Session Chair)

Albert Lee, chief technology officer, OTG Management

Jeff Ulrich, senior manager, Innovation, United Airlines

Wednesday, Nov. 7, 2012, 3:15 p.m. - 4:15 p.m. EST

Room 2, Javits Convention Center

Session Description:


"Using Emerging Technologies for Gamification and The Power of Influence"

David Weinfeld, chief strategy officer, Screach

Sean Andersen, director of Interactive Services, Six Flags

Susan Hunt Stevens, founder and chief executive officer, Practically Green

Thursday, Nov. 8, 2012, 10:30 a.m. - 11:30 a.m. EST

Room 1, Javits Convention Center

Session Description:

About Mobiquity
Mobiquity is a professional services firm working with the Global 2000 to create innovative mobile solutions and apps that drive business value. Clients benefit from the breadth and depth of the company's cross-disciplinary teams to unleash the power of mobile. Integrating strategy, user-experience design and app development, Mobiquity delivers across the entire mobile ecosystem, driving business innovation and competitive advantage. Since its inception, Mobiquity's client roster has surged to more than 70 companies (the majority hailing from the Fortune 500), including CVS, Boston Scientific, Fidelity Investments, MetLife, the New York Post, Putnam Investments and Weight Watchers International. Mobiquity was named by Network World as one of the hot technology startups to watch in 2012. SAP also selected Mobiquity as a partner to help customers develop and implement mobile strategies and applications that optimize investments in SAP enterprise solutions. To learn more, visit