SOURCE: Mobiquity

Mobiquity

August 08, 2012 08:30 ET

Mobiquity Expands Mobile Brain Trust, Senior-Level Leadership by Welcoming Industry Expert Eugene Signorini

Former Yankee Group Head of Research to Serve as Vice President of Mobile Insights

WELLESLEY, MA--(Marketwire - Aug 8, 2012) - Mobiquity, a professional services firm creating innovative mobile solutions that drive business value, today announced that Eugene Signorini has joined the company as vice president of mobile insights. In this role, Signorini will help Mobiquity's clients understand how key mobile market trends will affect their business and how they can implement comprehensive mobile strategies.

"As more enterprises put mobile at the core of their business strategies, our clients are looking for both strategic guidance and solid execution," said Scott Snyder, Mobiquity co-founder and chief strategy officer. "I'm thrilled to have Gene join our team and look forward to bringing his deep understanding of mobile market dynamics to our clients."

Signorini brings more than 18 years of experience in the wireless industry to Mobiquity. Prior to joining Mobiquity, he was senior vice president and head of research at Yankee Group, which he joined in 2000 as part of the wireless research team. While at Yankee, Signorini co-founded the firm's enterprise mobility research team, driving thought-provoking and valuable research initiatives. He holds a bachelor's degree in economics and English from Boston College and a master's of business administration from the Carroll School of Management at Boston College. Signorini was a charter member of Mobile Enterprise magazine's editorial advisory board and is on the board of advisors for IQPC Global Enterprise Mobility Exchange Network, which connects enterprise mobility decision-makers across Europe and the U.S.

"Mobile is going to transform tomorrow's economy in the way the Internet transformed yesterday's, and Mobiquity delivers the perfect combination of strategic thinking and practical know-how for clients," said Signorini. "I look forward to working with companies who understand the business value of well-thought out mobile solutions and are looking to Mobiquity to guide them."

About Mobiquity
Mobiquity is a professional services firm working with the Global 2000 to create innovative mobile solutions that drive business value. Clients benefit from the breadth and depth of the company's cross-disciplinary teams to unleash the power of mobile. Integrating strategy, user-experience design and app development, Mobiquity delivers across the entire mobile ecosystem, driving business innovation and competitive advantage. Since its inception, Mobiquity's client roster has surged to more than 70 companies (the majority hailing from the Fortune 500), including CVS, Boston Scientific, Fidelity Investments, MetLife, the New York Post, Putnam Investments and Weight Watchers International. Mobiquity was named by Network World as one of the hot technology startups to watch in 2012. SAP also selected Mobiquity as a partner to help customers develop and implement mobile strategies and applications that optimize investments in SAP enterprise solutions. To learn more, visit www.mobiquityinc.com.

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