Mobiquity Selected by NORC at the University of Chicago to Identify and Leverage High Impact Mobile Innovation Opportunities

BOSTON, MA--(Marketwire - Aug 23, 2011) - Mobiquity (www.mobiquityinc.com), a professional services firm specializing in the design, build, deployment and analysis of innovative enterprise-class mobile solutions, today announced it has been selected by NORC at the University of Chicago to help it leverage mobile computing to transform the way NORC interacts with its stakeholders.

"In today's fast-changing business climate, standalone mobile apps aren't enough to help an organization gain significant ROI opportunities," said Scott Snyder, President and Chief Strategy Officer of Mobiquity. "Rather, companies must securely integrate mobile technology into their business architecture and IT infrastructure -- not just deploy it in a silo. NORC likewise recognizes the tremendous potential mobile computing has to transform processes for both its internal and external stakeholders. We're delighted to partner with NORC to help it make mobile computing a strategic part of its long-term future."

NORC is a national leader in social sciences research for the public good, providing its global client base with the data and analysis that supports informed decision-making in a variety of key areas. The organization has traditionally conducted research operations primarily through high touch, traditional channels (face-to-face, phone, etc.) with researchers in the field. Mobiquity will leverage its unique methodology and deep mobile computing expertise to identify mobile innovation opportunities for NORC through its proprietary Mobile Innovation Workshop. Mobiquity will also work with NORC to identify and prioritize mobile solutions with the highest ROI, and develop a comprehensive Mobile Playbook that positions NORC to leverage the next wave of advances in mobile computing and communications.

"NORC recognizes that mobile computing can help us innovate in new ways that benefit both our customers and the way our employees do business," said Ron Jurek, CIO of NORC. "We sought a mobile partner that could collaborate with us to develop a comprehensive vision for how mobile can most effectively help our organization as well as the know-how to help us make that vision a reality."

About Mobiquity
Mobiquity is a professional services firm that partners with enterprises to design, build, deploy and analyze innovative mobile solutions that transform business processes and deliver real ROI. Mobiquity's expertise includes mobile business strategy, experience design, mobile technology development and deployment, analytics, and mobile security services. Co-founded by consulting veteran Bill Seibel (COO, Cambridge Technology Partners, CEO, ZEFER) and leading mobile strategist Dr. Scott Snyder (President, Breakthru Advisors, CEO and President, Decision Strategies International), Mobiquity has teamed the leaders from the client-server and internet waves with those driving innovation in mobile today. To learn more, visit www.mobiquityinc.com.

About NORC at the University of Chicago
NORC at the University of Chicago is an independent research organization headquartered in downtown Chicago with additional offices on the University of Chicago's campus and in Washington, D.C. and Bethesda, Maryland. NORC also supports a nationwide field staff as well as international research operations. With clients throughout the world, NORC collaborates with government agencies, foundations, educational institutions, nonprofit organizations, and businesses to provide the data and analysis that supports informed decision making in key areas including health, education, economics, crime, justice, energy, security, and the environment. NORC's 70 years of leadership and experience in data collection, analysis, and dissemination -- coupled with deep subject matter expertise -- provides the foundation for effective solutions. To learn more, visit www.norc.org.