SOURCE: Mobitor Corporation

September 17, 2015 12:58 ET

Mobitor Appoints CEO of Front Flip to Board of Advisors

New Advisor Brings Over 20 Year of Merchandising and Retail Distribution Experience to Mobitor Leadership Team

WALNUT CREEK, CA--(Marketwired - September 17, 2015) - Mobitor, a leading provider of cloud-based field management solutions, today announced that Trey Holder, the current CEO of Front Flip, has joined their Board of Advisors.

Trey has over 20 years of experience in the retail world, from magazine distribution to venture capital to merchandising technology. He has held various leadership positions, one of the most notable being CEO of Mercury Retail Services, a leading merchandising and logistics company. Following Mercury, Trey worked with several major retailers to optimize and streamline field merchandising operations. He is currently the CEO of Front Flip, a customer engagement application used in several of today's major dining and retail locations. He also leads GMDC's Strategic Innovation Committee and Enactus USA's Development Committee.

"I came across Mobitor during an RFP for one of my clients," Holder said. "Their ability to pair actionable insights with a seamless and streamlined user interface truly surprised me. They have built an impressive client roster, indicative of the strength of their tools. I look forward to helping guide the team as they continue to grow and expand the business."

Holder is the third addition to Mobitor's Advisory board, joining Sean Pathiratne and Tom Britanik.

About Mobitor:

Mobitor provides enterprise-grade mobile solutions that optimize field workforce and back-end operations for the CPG/Retail and Medical Device industries. The company's applications are designed to modernize and improve field productivity while giving leadership and back-office teams real-time visibility into inventory, assets, field activities and KPIs so they can better address potential and current challenges. For more information visit

About Front Flip:

Front Flip combines loyalty rewards, targeted marketing, private feedback and social engagement in one simple mobile platform. Participating businesses in the US and beyond include local merchants, digital agencies and franchisees for such concepts as KFC, Buffalo Wild Wings, A&W, Papa Murphy’s and many others. Front Flip is a powerful tool for increasing visit frequency and enhancing the customer experience. For more information, visit

Contact Information