SOURCE: Mobitor Corporation

Mobitor Corporation

August 12, 2015 13:49 ET

Mobitor Appoints Former CMO of Clorox to Board of Advisors

New Advisor Brings Decades of Retail and CPG Experience to Mobitor Leadership Team

WALNUT CREEK, CA--(Marketwired - August 12, 2015) - Mobitor, a leading provider of cloud-based field management solutions, today announced that Tom Britanik, the former Sr. VP/Chief Marketing Officer (CMO) of The Clorox Company, has joined their Board of Advisors.

Tom has almost 30 years of CPG and Retail experience from Clorox and Procter & Gamble, serving in many capacities including Marketing/Brand Management, Sales and General Management of several major businesses. Tom’s last 7 years at Clorox was as Chief Marketing Officer and Senior Vice President. He led the 350+ person global marketing team for the $5.6B global company, including brand management, personnel staffing and development, consumer insights, advanced analytics, agency management, consumer promotion, digital capabilities, media planning and buying, commercial production and graphic design. He has significant experience in driving businesses, building strong brand equities, significantly improving ROI and creating strong organizations and capabilities.

“I am excited to join the Mobitor advisory board and work with this talented team,” Britanik said. “They have developed cutting-edge and innovative solutions to many of the problems that I faced during my time in the CPG industry. Their focus on industry-wide challenges has given them a unique ability to solve problems faced by some of today’s largest brands. I look forward to helping guide the team in their future direction and strategy.”

Britanik is the second addition to Mobitor’s Advisory board, joining Sean Pathiratne, who is an industry veteran from the furniture manufacturing and retail industries.

About Mobitor:

Mobitor provides enterprise-grade, cloud-based mobile solutions that optimize field workforce and back-end operations for the CPG/Retail and Medical Device industries. The company's applications are designed to modernize and improve field productivity while giving leadership and back-office teams real-time visibility into inventory, assets, field activities and KPIs so they can better address potential and current challenges. For more information visit

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