SOURCE: Mobius Virtual Foundry

Mobius Virtual Foundry

April 27, 2015 08:20 ET

Mobius Virtual Foundry Lets MuseumExpo Attendees See Through the Eyes of Rosa Parks

New Experience Design Company to Showcase Benefits of Virtual Reality as Immersive Communications Platform

SALT LAKE CITY, UT and ATLANTA, GA--(Marketwired - Apr 27, 2015) - "Was there ever a moment in history that you wish you could have witnessed for yourself?" That is the question that experience design company Möbius Virtual Foundry believes it can answer using virtual reality.

On April 27-29, 2015, attendees of the American Alliance of Museum's 2015 Annual Meeting & MuseumExpo will be able to experience a pivotal moment in history through the eyes of civil rights activist Rosa Parks. Using live actors and a vintage bus, Möbius has created a virtual reality that places attendees in Montgomery, Ala. on December 1, 1955 when Parks refused to give up her bus seat. Wearing Samsung Gear VR devices and seated on augmented bus seats, attendees will see, hear and feel a virtual experience through Parks' eyes. Möbius' Rosa Parks experience will be available at booth 647 at the Georgia World Congress Center in Atlanta.

"Museums invite us to learn, explore and discuss eras and events that have transformed communities, countries and generations. We can give people in the present a connection to people and experiences from the past by using VR to create virtual worlds that add layers of details and emotions," said John Pilkinton, co-founder and CEO of Möbius. "MuseumExpo is taking place in a city recognized for advancing the civil rights movement, and the theme of this year's MuseumExpo is 'The Social Value of Museums: Inspiring Change.' What better way to educate and inspire action than by allowing people to experience for themselves one of the most impactful socially changing events in U.S. history?"

Pilkinton added, "Many people think that virtual reality is only for games, but we created this experience to demonstrate that it is a powerful communications platform that will allow museums, memorials, visitor centers, event companies and brands to engage people in a powerful, multi-dimensional way. There is really nothing that can compare to the power of presence you feel in VR. If you haven't tried it out, you should."

Pilkinton and co-founder Scott Clarke, a former creative writer for The Brand Experience, started Möbius to help organizations take advantage of the digital frontier, and fuse the real and the virtual at key points in their communication with customers, partners and other stakeholders.

"Every experience we design for our clients is an original creation that takes advantage of the latest in VR technology," said Clarke. "At the heart of our creations is a story that delivers an immersive and interactive experience that will amaze and inspire audiences. The MuseumExpo is a great event to introduce how VR can connect audiences to people, places and events that were previously only imagined."

About Mobius Virtual Foundry
Möbius is an experience design company for all things VR, bringing together the right elements -- the right story, script, tone, technology, and talent -- to craft something immersive and compelling for museums, visitor centers, events, and B2B and B2C brands. By leveraging a deep knowledge of what works and what doesn't in virtual reality, Möbius guides clients through its proprietary process of creating innovative and unique content that will surprise and engage their patrons and customers in ways other technologies simply can't. For more information, visit and follow on twitter @mobiusvf.

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