Mobivity and CEO Dennis Becker Launch New Corporate Digital Communication Channels

PHOENIX, AZ--(Marketwire - Oct 18, 2012) - Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, is pleased to announce the launch of its Corporate Blog on TheChairmansBlog.com, penned by Mobivity's Chairman and Chief Executive Officer, Dennis Becker. The Chairman's Blog has been designed to provide a unique perspective on mobile industry news as well as news on Mobivity's expansion in the market on a personal level to financial advisors, investors, and journalists. The first blog titled "Welcome to the Mobivity World" by Becker, can be accessed here: http://www.thechairmansblog.com/dennis-becker/2012-10/welcome-to-the-mobivity-world.html

"It's a great pleasure to host you here at the beginning of what I hope will be a long term, valuable communication channel to both the exciting evolution of the mobile industry, and our growth here at Mobivity," said Becker.

While Mobivity's main goal with The Chairman's Blog will be to inform and explain the growth of both the mobile marketing industry and Mobivity as a whole, it will also serve as a greater informative tool used to educate the market on how exactly Mobivity aims to help clients improve on their local area marketing. From new product offerings to announcements of corporate partnerships, The Chairman's Blog will offer Mobivity's followers a unique look at the mobile marketing world with regular contributions from Becker.

Connect with Mobivity on:

• The Chairman's Blog
• Facebook
• Twitter
• Twitter (Investor Relations)
• LinkedIn

About Mobivity:

Mobivity is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique graphical system through their patented Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity's past and current clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.